Dr.(Mrs).Dilogini Sangarathas
PhD. in Marketing (UOJ), MBA (RUSL), BBA (Hons) (UOJ)
Senior Lecturer Gr.II
0212220379
dilo.kuru@univ.jfn.ac.lk
Research Interests:
MarTech
Digital Marketing
Mobile Marketing
Women Entrepreneurship
Consumer Behavior & Innovative Marketing
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
Degrees
- PhD. in Marketing at University of Jaffna.
- Master of Business Administration (MBA) at Rajarata University of Sri Lanka
- Bachelor of Business Administration (BBA specialized in Marketing) at University of Jaffna
- Certificates in Accounting and Business I
- Certificates in Accounting and Business II
- Completed the Induction Programme for Academic Staff on 30th September 2018.
- Completed the requirements of the Advanced Certificate Course in Research Methods in Management Conducted from 10th November 2018 to 28th September 2019.
Resource Person
- Served as a resource person for the workshop on ‘Supply Chain Management’ for the officials in the Eastern Province organized by Management Development Training Unit, Eastern Province on 5th April 2021.
- Served as a resource person for the Orientation Training programme for the Graduates (Management Package) at Mullaithivu training center on 21st of September, 2020 and I have disseminated the knowledge about “motivation”.
- Served as an assistant (Co-Facilitator) for the Orientation Training programme for the Graduates (Management Package) at Technical Institute, Jaffna College, Vaddukottai, Jaffna training center on 23rd of September, 2020 and I have disseminated the knowledge about “basic marketing”.
- Served as an assistant (Co-Facilitator) for the Orientation Training programme for the Graduates (Management Package) at Technical Institute, Jaffna College, Vaddukottai, Jaffna training center on 02rd of October, 2020 and I have disseminated the knowledge about “creativity and innovation”.
- Served as resource person on ‘Finding a Theory’ at the Seminar Series on Business Research (SSBR) – 2020 conducted by the Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka on 04th December 2020.
- Assisted in facilitating one day seminar/ workshop organized by the Northern Province, Cooperative Development Institute, Vavuniya on Production Management for the cooperative sector personnel from the Jaffna district held on 03rd May 2019 at Agriculture Training Institute, Thirunelvely, Jaffna.
- Assisted in facilitating one day seminar/ workshop organized by Management Development and Training Unit (MDTU), Northern Province, Supply Chain Management for the staff grade officers of Northern Province Provincial Public Sector including Procurement Officers during their three months certificate course held on 03 July 2020 at Nallur Pradeshiya Sabha Auditorium Thirunelvely, Jaffna.
- Assisted in facilitating one day seminar/ workshop organized by the Management Development & Training Institute (CMDTI) Northern Province on ‘Logistics & Supply Chain Management’ for the staff grade officers of the Northern Province Provincial Public Sector including procurement officers during their three months certificate course held on 25th January 2019 at Nallur Pradeshiya Sabha Auditorium Thirunelvely, Jaffna.
- Assisted in facilitating one day workshop held on 2nd March 2017 at the Management Development & Training Institute (CMDTI) Northern Provincial Council to the procurement officers on ‘Supply Chain and Logistics Management’
- Served as a Co-facilitator for the hands-on training SPSS package for final year students to enhance their research capabilities held at our faculty e-lab on 29th December 2016.
Institutional Development
- Contributed for the preparation of contents with ILOs and other formalities (BBAM 32072 Sales Management and BBAM 41062 Managing Global Marketing) for curriculum revision.
Teaching
Undergraduate Teaching
- BBAM3113 Exploring Consumer Behavior
- BBAM 2113 Managerial Economics
- MKG3233: Sales Management
- MKG3134: International Marketing
- BBAM 4162 E-Marketing & M-Marketing
- BBAM 4143 Operations Management
Inter-faculty Teaching
- APS401XM2: Industrial Management Syllabus: Managing Quality for B.Sc Applied Science in Chemistry and B.Sc Applied Science in Financial Mathematics and Industrial Statistics, Faculty of Science, University of Jaffna.
- Project Management and Engineering Industry (ID7010) in the department of Inter – Disciplinary studies, University of Jaffna to the students of faculty of engineering from 01/03/2021 to 11/06/2021.
- AMKG 22063: Sri Lankan Business Environment, Faculty of Arts, University of Jaffna.
Visiting Lecturer
- MAR4133: International Marketing for Fourth Examination in Business Management – 2021 University of Vavuniya
- DMF1134: Legal Environment of Microfinance for Diploma in Microfinance, Faculty of Management Studies and Commerce, University of Jaffna
Include other relevant headings
- Resource person – EX.COM 3131: Operations Management for B.Com (Ext) Degree Programme.
Admin Roles
- Appointed as Student Counselor of University of Jaffna from 08th March 2021 to 07th March 2022.
- Secretary for Monitoring and Evaluation Committee of the (CGEE) Gender Equity and Equality 2021.
- Appointed as a member of Editorial Committee for organizing the International Conference on Contemporary Management (ICCM) 2021 held on 29th and 30th of April 2021.
- A member of Industrial Liason Cell Committee from 17th December 2020 to 21st November 2021 for the remaining period of existing Committee.
- Internal Programme Review – Collection of Evidences Criteria 4: Course/ Module Design and Development a member to collect the evidences above the criteria (04th March 2021 Confirmed).
- A member for Monitoring and Evaluation Committee of the (CGEE) Gender Equity and Equality 2021.
- Contributed to as a member of the organizing committee of the JUICE – 2016 that was held in during 12th and 13th August 2016.
- Promoted to the post of Senior Lecturer Grade II in Marketing, Department of Marketing. University of Jaffna with effect from 01st February 2021.
- Study Leave granted from 01st June 2017 to 31st August 2020.
- Confirmation of service in the post of lecturer in marketing with effect from 1st February 2018.
- Appointment of post of Lecturer (Probationary) in Marketing at Faculty of Management Studies and Commerce, University of Jaffna with effect from 1st February 2016.
- Appointed to the post of Temporary Lecturer in Department of Marketing. University of Jaffna from 22nd June 2015 to 31st January 2016.
- Appointed to the post of Temporary Demonstrator in Department of Marketing. University of Jaffna from 17th June 2014 to 16th June 2015.
Research & Publications
- Dilogini K and Y Thasika (2018) “Where the optimal balance is between public and private jobs: A qualitative study of Graduates from University of Jaffna”, Journal of business studies, Faculty of Management Studies, University of Jaffna.
- Dilogini Kurunathan and Shivany Shanmugathas (2017). Exploring the Model for Consumer Characteristics Linked with Technology Marketing. J. Bus. Soc. Sci. Res. 6(1): 27-36.
Awards & Grants
- A.Thurairajah Gold Medal for the all rounder performance at the Faculty level of the Faculty of Management Studies and Commerce for the academic year 2012.
- A.Thurairajah Gold Medal for the overall performance at the university level of the academic year 2012.
- Somaskanda Emeritus Principal Sangarapillai Veerasingam Memorial Scholarship for being the best student obtained first class specializing Marketing in the degree of Bachelor of Business Administration for the academic year 2012.
- University prize for the best performance at the forth examination in business administration for the academic year 2012.
- University prize for the best performance at the third examination in Business Administration for the academic year 2011
Research Grants
- University Research Grant – 2021. The total approved budget for said project is LKR 224,000.00, The title of the research project ‘An investigation of the theory – practice gap in MarTech for customer relationship management’
Activities
- Presented a paper titled “The impact of promotional mix elements on brand equity: Banking sector” in the International Conference on Contemporary Management held on14th and 15th March, 2014.
- Presented a paper titled ‘Pre-Experience as a matter of current MarTech usage behavior in the FinTech organization at the Doctoral Colloquium – 2021 Faculty of Management Studies and Commerce, University of Jaffna, held on 29th and 30th April 2021.
- Presented a research paper on the title “customers’ characteristics and MarTech usage behavior in the paradigm of the intention-behavior gap in Sri Lanka” at the Doctoral Colloquium PIM Annual Research Conference – 2019 (PIMARC), held on 29th November 2019.
- Participation of the 16th International Conference on Business Management (ICBM – 2019) on Business Management with the paper “Patterns of Women entrepreneurship: A qualitative study in Sri Lanka”
- Presented a paper titled customers’ characteristics of behavior to use tech – marketing in banks: Propositions for future research at 2nd research conference on business studies RCBS (2018) held on 20th September 2018, Faculty of business studies, Vavuniya Campus of the University of Jaffna, Sri Lanka.
- Presented a paper titled “DOI and e-CRM of licensed commercial banks: The literature review and future research propositions”.
- Presented a research paper titled “Framework of Technology in marketing world: A conceptual review” in the 4th International Conference on Contemporary Management held on 25th and 26th July, 2017.
- Presented a research paper titled International Chamber of Commerce (ICC) Code on Advertising Practices and Sri Lankan Advertisements (A Poster Presentation).
- Paper presentation at the JUICE-2016 held on 12th and 13th August 2016.
- Participated in the oral presentation titled “Exploring the model for multimedia messaging services for special context” at the International Conference on Advance marketing – 2017 (ICAM) held on 26th and 27th January 2017 Colombo, Sri Lanka The International Institute of Knowledge Management (TIIKM).
- Presented a research paper titled Role of Marketing department of University of Jaffna in boosting micro marketers in an unethical business environment in the 2nd International Conference on Contemporary Management held on 11th and 12th June 2015.
Scholarly Work
- Successfully submitted the Ph.D. thesis in Marketing on the titled ‘Customers’ behavior in the paradigm of intention-behaviour gap in FinTech organizations Sri Lanka’ at Faculty of Graduate Studies, University of Jaffna (FGS/Ph.D./MC/Mgt (Mkg)/2015-18(Tr)/02) on 26/11/2020.
Attended Conferences and workshops
- Participated in the awareness session ‘contemporary issues in research publications’ (Essentials of R-Repository, exclude predatory publications, plagiarism detecting tool) held on 5th of March 2021 organized by Faculty Research Committee (FRC).
- Participated a workshop on challenges in working as a team held on 28th December 2020 organized by Wellbeing Cell, Faculty of Management Studies and Commerce, University of Jaffna.
- Participated in a webinar on “Accelerating Growth and Development of MSMEs” organized by BusinessIncubation Cell, October 15, 2020.
- Participated in a webinar on “Systematic Literature Review” organized by SAGE, November 10, 2020.
- Participated in a workshop on “Contribution, Implication and Summary” conducted by Postgraduate Institute of Management, University of Sri Jayewardenepura, resourced by Dr.Maduka Udunuwara on 28.09.2019
- Participated in a workshop on “Theorizing and Conceptualization” conducted by Postgraduate Institute of Management, University of Sri Jayewardenepura, resourced by Prof.Pavithra Kailasapathy on 14.09.2019
- Participated in a workshop on “Introduction and Literature Review” conducted by Postgraduate Institute of Management, University of Sri Jayewardenepura, resourced by Dr.Hemamali Gunethilake on 07.09.2019.
- Participated in the workshop on Research Indicators, Scholarly Publications and Research Management organized by the Library of Uva Wellasa University of Sri Lanka on 12th February 2019 at the Uva Wellasa University main computer laboratory.
- Participated in the URKUND plagiarism checker training session on 17th Sep, 2018 at University of Jaffna.
- Participated workshop on capacity building on gender organized by University Grants Commission and University of Jaffna, Sri Lanka resourced by Ms. Kamla Bhasin from India11th to 16th March 2018.
- Attended a training programme on Introduction of SCP Resource Pack Tertiary/ University Education Sector held on Wednesday 05.12.2018, organized under the Development of Educational Materials to Introduce Sustainable Consumption & Production (SCP) to the Sri Lankan Education System.
- Workshop on Structual Equation Modeling (with AMOS) for Quantitative Research conducted by National Centre for Advanced Studies on 06th & 07th June 2018.
- One day Workshop on Partial Least Squares Structural Equation Modeling (PLS-SEM) Using SmartPLS held at University of Jaffna – 26.09.2017 organized by Staff Development Centre.
- Participated IT SME B2B EXPO 2017 conducted by Northern Province – 31st May, 2017.
- Participated a workshop on “Effective Research Proposal Writing” conducted by National Science Foundation – 2016
- Soft skills workshops at the University of Jaffna 13th to 15th March 2013. An initiative of John Keels Foundation conducted in collaboration with the career guidance unit of University of Jaffna.
- Participated in the workshop on research methodology and computer applications held on 30th, 31st October & 1st November 2013 at Faculty of Management Studies and Commerce.
- Participated in the three day workshop on Career Guidance conducted by Employment Creation, Promotion & Career Guidance Division of the Department of Manpower & Employment in collaboration with the Career guidance unit of the University of Jaffna, Sri Lanka commenced on 29th November 2011.
Reviewer
- Reviewer to the mentor – Journal of Business Studies (JBS) Volume 5, Issue 1, 2021 of the Faculty of Commerce and Management, Eastern University, Sri Lanka.
- Reviewer to the manuscripts submitted to the 6th International Conference on Contemporary Management conducted by the Faculty of Management Studies and Commerce, University of Jaffna in 2021.
Other activities
- Member of the Badminton team from 2010 to 2014
- Member of the Carom team from 2011 to 2013
- Member of the Elle team from 2010 to 2013
- Caption of the carom women team in 2013
- Vice Caption of the badminton women team in 2014
- Awarded Half Colours for carom in 2012 and 2013
- Student Affiliate Member, The Chartered Institute of Marketing , Membership Number 38450125.
- Member of the Sri Lanka Federation of Youth Clubs, National Youth Service Council through University of Jaffna.
- Member of the University Sports Council in 2013 and 2014.
- Participated at SAHASAK NIMAVUM, The national exhibition for inventions held at BMICH from 30th November to 2nd December 2013 by exhibiting ‘Green & Recycle Production and Sales’
- Participated as representative from the Faculty of Management Studies and Commerce to disseminate information on Service provided under University Business Linkage at Jaffna International Trade Fair – 29th, 30th and 31st January 2016.