Prof. (Ms).S.Shanmugathas
B. Com (UOJ), ACIM(CIM), MBA(UOC), PhD (UOJ), MSLIM(SL), Fellow MCIM(UK)
Professor in Marketing
0772622371
shanshivany@univ.jfn.ac.lk
Research Interests:
Marketing strategies for MSMEs, Entrepreneurial marketing, Women and businesses, Curriculum design for student-oriented teaching, Business ethics and sustainable consumption, Sustainable higher education in management & Gender disputes
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
Degrees
- Doctor of Philosophy in Management (Marketing), University of Jaffna, Sri Lanka, 2014
- Master of Business Administration in Marketing, University of Colombo, Sri Lanka,
- Advanced Certificate in Marketing (ACIM), Charted Institute of Marketing, UK, 2003
- Com (Hons), University of Jaffna, Sri Lanka, 2001.
Postgraduate supervision
PhD
- S.Dilogini (FGS/M. Phil/Mgt(Mkg)2015/01, Project Title: ‘Customers’ characteristics and MarTech usage behavior in the paradigm of “intention – behavior gap” in FinTech organization, in Sri Lanka’ (submitted ) reading for Ph.D. in Marketing, University of Jaffna, Nov. 2015– Nov. 2020.
MBA
- Sathiyavani Nimalavindran, Project Title: E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual model, (2015/MBA/001), Master of Business Administration, University of Jaffna, 2015/2018.
- Sujatha Kumarasamy Project Title: Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District. (2015/MBA/026), Master of Business Administration, University of Jaffna, 2015/208.
- S. Pathmarajah (2016/MBA/011), Project title: ‘Online Marketing Platform: Opportunities & Challenges in North Sri Lanka”, Master of Business Administration, University of Jaffna 2016/2021
- Kajanthy Shanmuganathan, Project Title: Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) In the Northern Province (2017/MBA/055) (submitted) Master of Business Administration, University of Jaffna 2017/2020
MSC
- P.Sivaharan (FGS/MSC/EM/2017/016), Project titles: problems faced by the women in water resource and codes for sustainable consumption, Master of Science, University of Jaffna 2017/2021.
- S.Judethadeus (FGS/MSC/EM/2017/06), Project title: Research on the contribution of solid waste management in the Nallur Divisional Secretariate area’, Master of Science, University of Jaffna, 2017/2021.
MED
- T.Sukirthan (FGS/MED/2018/19/67) (Submitted) ‘பாடசாலை உள்ளக மேற்பார்வையை மேம்படுத்துவதில் முகாமைத்துவ நடைமுறைகள் ஆற்றும் பங்கு’, Master of Education, University of Jaffna, 2018/2020.
Undergraduate Supervision
2020
- Sowmiya (2015/BAD/217), Discourse analysis of communication ethics in Tamil TV commercials.
- G.P.M.Wijerathna (2015/BAD/278), Marketing Strategies during virus pandemic; special reference to Grocery Shops in Hanguranketha.
- Shashini Weerarathna (2015/BAD/270), Customers’ analysis of Visual Merchandising and Impulse Buying Behaviour with Special Reference to Fashion Stores in Sri Lanka.
2019
- S N S P Semasinghe(2014/BAD/039), Customer feedback on promotional Activities of selected banks in Kurunagala.
- Thayaparan (2014/BAD/123), Entrepreneurial Characteristics perspective of Graduate Specialized in Marketing.
- S Kavitha (2014/BAD/153), Sustaining the Livelihood of handicraft producers: Multiple case studies of Jaffna Handicraft Producers.
- Dineskumar (2014/BAD/207), Students Choosing Marketing as Specialisation Influencing Factors.
- W M N Chathuranga (2014/BAD/269), Application of eMarketing Tools in Keells Super: Sri Lanka.
- A Mithusayeraj (2014/BAD/276), Critical Discourse Analysis of Advertising Appeals in Television Advertisement.
- D M L A Dissanayake (2014/BAD/294), Strategies for quality Research work at the Undergraduate Level.
2018
- K. Dibisan (2013/BAD/066), Factor Influencing the Purchasing of Brand and Non-Branded Coconut Oil.
- S M. Jayasingha (2013/BAD/074), Exploring the Service Model for Managing the Service Quality – A Case Study in Electrical Service in Jaffna.
- K W P R B. Karandagolla (2013/BAD/083), Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement Advertisements.
- Thimasa S (BAD 13101), Opportunities and Challenges for Organic Agriculture in Dambulla.
- S Sangar (2013/BAD /103, Factor Influencing the Attitude and Intention Toward Mobile Multimedia Message Advertisement: Mediating Role and Credibility.
- A. Nirojan (2013/BAD/106), Marketing Problem of Agriculture Product: Special Reference to Paddy Cultivation in Jaffna.
- A R M. Aslam (2013/BAD/110), Tobacco Advertising, Problem and Sponsorship Regulation and Practices Across South and Southeast Asia.
- A. Kejeepan (2013/BAD/113), Services Quality and Students’ Satisfaction on Higher Education in Management.
- K. A. S. A. Kodagoda (2013/BAD/029), The Level of Corporate Social Responsibility: A Study About Bank of Ceylon Limited in Sri Lanka.
- S. Vinojan (2013/BAD/242), Consumer’s Preference and Consumer’s Buying Behavior in Foot Ware in Jaffna District.
- D. G. G Uditha M Yapa (2013/BAD/252), The Impact of Advertising on Consumer Buying Behavior of Milk Powder in Kalutara District.
2016
- Sivapatham Arththika (2012/BAD /017Service Process Models to Manage Customer Relationship.
- Wasala D. C Madhuwanthi Wasala (2012/BAD/030), Mobile Marketing Platforms and Customer Retention.
- Nirmalan Ignasius Glodiya Fernando (2012/ BAD/051), Brand Name Characteristics Influencing Leisure Shopping.
- Sivayokasundaram Lathursha (2012/BAD /118), Integrated Customer Relationship Marketing: A Model for Service Business.
- Sebamalai Mary Thiresa (2012/BAD/128), Content Analysis of Promotional Messages Conveyed by Retailers in Mannar.
- Xavier Mazanad Queenmary Figarado (2012/BAD/188), Customer Perception on Marketing Strategies for Seasonal Offers in Mannar District.
- Batugoda Pussepitiye Gedara Sachith Anuruddhika Pussepitiya (2012/BAD/206), Impact of Brand Personality on Emotional Brand Attachment of Laptop Users in Universities.
- Asokathevan Suganya (2012/BAD/52), Guerilla Marketing as A Marketing Weapon for MSMEs Development.
- Santhiyoku Suganya (2012/BAD/253), Exploring the Meaning of Green Packaging on Environmental Concern.
- Sivakumar Suvethikac(2012/BAD/259), Factors Influencing the Retail Business Intention –Comparative Study Between Male and Female.
- Alutha Passage Suresh Madushan Wijesuriya (2012/BAD/324), A Study of Identifying Low Sales of Nutriplus with Special Reference To Ceylon Biscuit Limited (CBL).
- Mahathevan Pirathees (2012/BAD/174), Demographic, Social and Cultural Factors Influencing Consumer Behaviour.
2015
- R. Malathy (2011/BAD /147), Branding Problems of Jaffna made Products: a Multiple Case studies of Manufacturers in Jaffna District.
- K. Sivagowry(2011/ BAD/ 029), Analysis of Supply Chain problems in Fish processing sector: two Case studies.
2014
- R. Ajiththa (2010/BAD /115), Marketing Strategies for the paddy Product of Mullaitivu District: A Case study).
- P. Jesintha (2010/BAD/119), Service Modification and Customer Satisfaction at Automobile Service Station Jaffna: A case study.
- S. Ajantha (2010/BAD/102), Reason for Consumer switching from Pawning Services particular Reference to Jaffna District.
- A. Sangeetha (2010/BAD/090), Relationship between website Attributes and Customer Satisfaction Study on e-commerce system in Jaffna.
- E. Janani (2010/BAD/091), The Factors influencing on Purchase intention towards Beauty care products.
- S. Vahini (2010/BAD/078), Determinants of Demand in Hotel Industry special reference to Jaffna District.
- S. Sivacamy (2010/BAD/073) Awareness of Food Labelling and use of the information in Purchasing Packaged food products among consumers in Jaffna District: special reference to Supermarkets.
- S. Punniyarani (2010/BAD /020), Important of Customer Relations at Government Hospitals in the post-war environment.
2013
- K. Dilogini (2009/BAD/017), Television Advertisement and Parent – Children conflict: A Qualitative Study in the post-war Jaffna Market.
2017
- V. Kajotha (2009/BAD/32), Exploring Consumer Buying behaviour towards Branded Products in Jaffna Cargill’s supermarket: A Case study.
2012
- S. Sanjeevan (2006/COM/13), Project title: Impact of Information Technology on Customer Satisfaction, 2016/2012.
- S. Sivanenthira (2007/COM/18), Project title: Factors influencing Customer Perceived Value of Medical Clinics in Jaffna Districts, 2016/2012.
- Ms S. Inthusha (2012/C092) Factors influencing Student’s adoption of eLearning among Commerce and Management Undergraduates: Evidence from University of Jaffna.
Resource Person
- Introduction to sexual and gender-based violence and center for Gender Equity and Equality, training sessions for subcommittee members of the CGEE, held on 13th July 2021.
- Two-day workshops on Data analysis in SPSS to the Arts to the Faculty’s fourth-year students held on 17th, and 18th of March 2021 at the Computer Lab of the Arts faculty, under the AHEAD, world bank projects
- Faculty and Industry Interaction session “impact of COVID-10 on small businesses in ‘Northern Sri Lankan” on 12th November 2020 via Zoom, the edited version of the speech is publicly available.
- Resource person for the orientation training programme for the graduates (Management Package), on 23rd September 2020, on ‘Basic Marketing’ at Kopay Christian College centre.
- Resource person for the orientation training Programme for the graduates (Management Package), on 02nd October 2020, Innovation and Creativity at Vaddukoddai centre.
- Resource person for the face-to-face interactive orientation session and via zoom for External third-year BBM students on consumer behaviour during March to May 2020.
- Resource person for the face-to-face interactive orientation session and via zoom for External B. Com third-year students on consumer behaviour during February to May 2020.
- Resource person for the first-year orientation session on the topic ‘how important is what you wear your learning ‘held on 11th February 2020.
- Resource person, orientation program for the freshmen delivered a speech on “IQAC and its role towards quality assurance in higher education” on 29th January 2019.
- Workshop on Quantitative data collection for the study on Ragging and SGBV held on 31st October 2018. The purpose of this workshop was to train the research team for quantitative data collection for the study on ragging and Sexual and Gender-Based Violence (SGBV) in the Sri Lankan University System Conducted by UGC and UNICEF.
- Workshop on ‘Qualitative data collection for the study on ragging and SGBV,’ held on 18th December 2018. The purpose of this workshop was to train the research team for qualitative data collection for the study on ragging and Sexual and Gender-Based Violence (SGBV) in the Sri Lankan University System conducted by UGC and UNICEF.
- Resource person for the awareness session to students of commerce department of the Faculty of Management Studies and Commerce, on the “internal quality assurance, and steps forwards to program review” held on 06th September 2018.
- Workshop on ‘Women empowerment’ in Mullaithivu District, organised by Sari Connection – PARCIC (Pacific Asia Resource Centre Inter Peoples’ Cooperation), on 16th to 17th November 2017.
- Awareness session to the Faculty of Management Studies and Commerce’s academic staff on ‘Internal quality assurance and steps forward to program review’ held on 27th October 2017.
- ‘Transformation of E-commerce, Northern Information technology (IT) and Small Medium Enterprises (SME), Expo 2017, on 31st May 2017.
- Orientation Programme , on the topic of “Living in Jaffna’on 18th January 2017.
- Hans-on Training on SPSS Package for /final year students to enhance their research capabilities, which enable them to do their fourth-year research work as an introductory workshop for one day on 29th December 2017.
- Resource person for the orientation seminar delivered to the third-year external students at the University of Jaffna on “Applied Economics” from 20th to 21st July 2017.
- Awareness session on ‘internal quality assurance and the steps to be developed for achieving quality to an academic and non-academic staff of the commerce department held on 25th October 2017.
- Resource person for the awareness workshop on ‘Qualitative Data Analysis for the principles of the Velani Zone to organise a Principal Research Conference, on 27th December 2016.
- Resource person for the awareness workshop on ‘Research Methodology for the principles of the Jaffna district on 27th June 2016, to organise a principal research conference, organised by Jaffna Zonal Education.
- Resource person for the ‘creativity day’ for the entrepreneurs, students, and the staff, under the UBL initiative programs, held on 25th August 2016.
- A resource person in the youth development program organised by the collaborative work of the European Union, UNDP, Sri Lankan government, and the University of Jaffna, in Killinochchi, on 16th January 2016.
- Resource person in the youth development program organised by the collaborative work of European Union, UNDP, Sri Lankan government, and the University of Jaffna, in Jaffna District , on the 3rd and 9th of January 2016.
- The youth development program, organised by the collaborative work of the European Union, UNDP, Sri Lankan government, and the University of Jaffna, in Killinochi District on 16th January 2016.
- Training delivered on the topic’ Correlation and Regression analysis in SPSS’ to the academic and executive staff of the University of Jaffna on 28th March 2015.
- Workshop on ‘Dairy Business Management’ for Small-Scale Dairy farmers, Milk traders, Transporters and Processors on 29th June 2015, in Mullaithivu district, organised by World concern, an International Non-government organisation located in Mullaithivu.
- Resource person for the youth development training programme (YLD), under the Joint project of Governance for Local Economic Development (SDDP). GLED and UNDP, Social Mapping through Participatory Rural Approach at Nagathalvu Village in the District Secretariat Manner on 29th August 2015.
- Resource person in training workshops on project implementation and monitoring held on 30th July 2015, to the community members for social mapping work schedule. Organised by UNDP and District secretariat Mannar, done a social mapping at Nagathallvu village in Manner with community people, Government officers, and trainees under this project.
- Recourse person for the Training workshops on project implementation and monitoring held on 4th of July 2015, by UNDP, at the district Secretariat Mannar, to the Members of Community, based organisations on the topic of ‘SWOT analyses.
- Resource person for the training workshops on project implementation and monitoring held on 05th July 2015, UNDP, at the District Secretariat Manthai, to Members of Community, based organisations on SWOT analysis.
- Resource person for the training workshops on ‘project implementation and monitoring’ held on 11th July 2015, by UNDP, at the district Secretariat Murunkan to Members of Community, based organisations on the topic of ‘SWOT analysis.
- Resource person at the training workshop on business and Management capacity development for rural entrepreneurs held on 23rd April 2015.
- Workshop on ‘Correlation and Regression analysis Via SPSS’ organised by Jaffna Science Association to the Academic Staff of the University of Jaffna held on 23rd and 24th of March 2014.
- Resource person for the A/L teachers on the business plan prepared 14th September 2014.
- Resource person at the awareness conference on business and management capacity development for rural women entrepreneurs held on 20th November 2014, on marketing strategies for the women entrepreneurs.
- Seminar delivered to the academic staff of the University of Jaffna on the topic’ Data analysis in SPSS’ from February to March 2013.
- Workshop on Statistical Package for Social Sciences (SPSS) to the Academic staff of the University of Jaffna organised by Operational Technical Secretariat (OTS) held on 29th May 2012.
- Resource person for the Seminar conducted to the beneficiaries of CARE International on “Basic marketing approaches’ on 11th September 2012.
- Resource person for the course in
- Resource person for the workshops on ‘project implementation and monitoring’ to the community members, based organisations, Kilinochchi on the topic of SWOT analysis held on 4th and 10th of December 2011, organised by UNDP, district Secretariat Kilinochi and University of Jaffna.
- Resource person for the training workshops on project implementation and monitoring held on 4th and 10th of December 2011, to the community-based organisations, on ‘SWOT analysis’ at District Secretariat Mullaithivu. UNDP implemented this project.
- Resource person for the Seminar conducted to the beneficiaries of CARE international on ‘Designing service marketing strategies’ on 13th July 2011.
- Seminar on Supervisory control for training nurses at the teaching hospital Jaffna on 20/02/2010
- Resource person for the orientation program for External third-year students on ‘Applied Economics’ on 12th February 2012.
- Served as a resource person for the workshop on doing regression on SPSS for the third-year students in Department of philosophy, Faculty of Arts, University of Jaffna held 2015.05.26.
- Marketing seminar for CBF and ACBF students on 25-02-2007 at the Jaffna College undergraduate department.
Teaching
Undergraduate Teaching
- BBAM: 1131: Sri Lankan Business Environment (2021)
- BBAM1213: Marketing Management (2017,2018,2019,2020)
- MKG1231: Principle of marketing (2011, 2012)
- BBAM 1123 : Business environment (2015,2016)
- MKG3231: Research Methodology in Marketing (2012)
- BBAM 4113: Computer application in research in marketing (2017,2018,2019)
- MKG 2131: National Economy Management (2010,-2015)
- BBAM 2113: Managerial Economics (2015-2020)
- MKG 3131: Consumer behaviour (2015)
- BBAM 3113: Exploring consumer behaviour (2020)
- MKG 4134: Retail Marketing Management(2016,2017)
- BBAM 3151: Bank Marketing Essentials (2017,2018,2019,2020)
- COM 41023: International Trade and Finance (2017,2018,2019)
- COM 32023: Computer Application for research (2009-2021)
- COM 3133: Strategic Marketing Management (2010,2011,2012)
- COM 3233(M): Marketing Communication (2009,2010)
- COM 4134(M): Advertising Management (2010,2011)
- COM 4231: Information Strategy (2005,2006, 2011,2012)
- COM 4233(M): International Marketing (,2010, 2011,2012)
- Com 3134(M) : Sales Management (2011,2012)
Inter-faculty Teaching
- MKG (1) 2227: Sri Lankan Business Environment to the second-year undergraduate students for three academic batches from 2016 to 2018.
- APS401XM2: Industrial Management to the fourth-year science faculty students for five academics batched from 2013to 2018.
- MC 9030: Marking and Finance to the third-year Engineering faculty students for four academic batches from 2017 to 2020.
- AMKG 31063: Marketing management to the third-year Arts faculty Students for the one academic batch in 2019.
Postgraduate Teaching
- MBA (E) 2223: Consumer Psychology to the second-year Master of Business Administration Students for two academic batches in 2020 and 2021.
- MBA 2131: Business Research Methodology to the second-year Master of Business Administration Students for one academic batch in 2018.
- PGDM 1233: Marketing Management to the second-year Master of Business Administration Students for two academic batches in 2018 and 2019.
External Degree Programmes
- EX.COM 1131: Business Environment to the first-year Bachelor of Commerce (External) for four academic batches from 2017 to 2020.
- Ex.COM 3135: Consumer behaviour to the third-year Bachelor of Commerce (External), for two academic batches from 2020 and 2021.
- Ex.COM 4134: National Economy Management to the third-year Bachelor of Commerce (External) in 2020.
- BBM 1131: Business Environment to the first year first semester students of Bachelor of Business Management degree in 2021.
Visiting Lecturer
- Environmental economics in the Master of Environmental Management conducted by Faculty of graduate studies at the University of Jaffna in 2011/2012 batch- 1st semester from 02.03.2012 to 10.06.2012.
- Visiting Lecturer at Jaffna college undergraduate department for banking courses (CBF, ACBF), organisational management for CIMA, and management for AAT (stage II), 2003-2004.
- “Univenture” Institute of Business Management, for the subject management for CIMA in the academic year 2003-2004.
Admin Roles
Member
- qualitative experts in the study of Streamlining the management of atrial fibrillation using a mHealth real-time decision support platform in the Jaffna district: A feasibility study Led by DCFM, the University of Jaffna is collaborating with the University of Birmingham, United Kingdom, to shed light on the AF situation in the Northern Province of Sri Lanka.
- Collaborative research member of water quality Multi-Stakeholder Approach for Water Security in Northern Province, Sri Lanka: Through Participatory Action Research, AHEAD, world bank funded project 2019-2022.
- Panel for the selection interview for the Master of Business Administration, batch 2019/2020, on the 26th and 28th of February 2021.
- Member of the editorial board, Sri Lanka Journal of Marketing, published by Department of Marketing, University of Kelaniya, Sri Lanka. 2020 to date
- Fellow member, Charted Institute of Marketing (UK), 2020 -2022.
- Charted Institute Marketing (UK), 2016-2020.
- Sri Lanka Institute of Marketing (SLIM)2016 to date.
- Publicity committee Jaffna University Research conference (JUICE), 2018
- The Senate standing committee of the quality Assurance Centre of the University of Jaffna, 2017-2020, 2021 to date.
- The panel of Judges for evaluating Climathon Projects, at the Climathon event 2020, the evaluation via zoom on 9th, 10th, 12th, and 13th of November 2020.
- member of the Standing committee of the CGEE, University Grant Commission, from 2021.
- Curriculum Development and Monitoring Committee, Faculty of Management Studies and Commerce. 2017-2020.
- The Regional Management Committee of the wellbeing Centre, University of Jaffna2019-2020.
Panel of evaluators of the research proposals of Master of Education, Faculty of Graduate studies.
- Grievance Committee, The Center for Gender Equity and Equality (CGEE) University of Jaffna, 2020.
- Industrial Liaison Cell, 2017-2020.
- Editorial Board-International Conference on Contemporary Management, ICCM-2017.
- curriculum revision committee under QIG/HETC project
- The local organizing committee, Jaffna University Research Conference 2012
- Technical evaluation Committee, Stationaries (QIG/BBA study Program/R1/W1)
- Faculty level committee on the township planning-2015.
- Postgraduate Diploma leading to Master of Business Administration , Faculty of Management Studies, Curriculum development committee 2011.
- curriculum development committee or BBA study program under the QIG/HETC Project in 2014.
- Course module preparation for Strengthen the research capacity of a School principle in North Sri Lanka, 2018.
- the organising committee, Annual Research Conference, University of Jaffna 2010
- The self-evaluation writing team for Bachelor of Commerce and Bachelor of
Business Administration, 2017-2018.
- Course module preparation –Business Environment-Ex.com 1131
Coordinator
- Research coordinator, University of Jaffna, for the Study on Ragging and Gender-Based Violence (SGBV), conducted by UGC and UNICEF, 2018 -2019.
- Faculty Coordinator, University Business Linkage (UBL), University of Jaffna, 2015-2020
- Coordinator, Business Incubation Cell, of the Faculty of Management Studies and Commerce, 2015-2020.
- Coordinator, Internal Quality Assurance Cell of the Faculty of Management Studies and Commerce 2017- 2020.
Treasure
- Senior treasure, Commerce Student Union, Faculty of Management Studies &Commerce, 2012-2013.
Director
- Director, Center for Gender Equity and Equality (CGEE), University of Jaffna 2021-2022.
- Acting Director, Internal Quality Assurance Unit (IQAU), on 12th November 2018.
Others
- President, Alumni Association, Faculty of Graduate Studies, University of Jaffna, 2017-2020.
- Chairperson, Research and Higher Degree Committee, Faculty of Management Studies and Commerce 2020-2023.
- Part-time warden women’s hostel Thiruvelvely Anantha Kumarasamy Hostel from 2019-2020.
- Student Counsellor, 2014 – 2019.
- Chief Examiner, Advance level paper Marking for the subject Business Studies, appointed by the Department of Examination, Sri Lanka, 2018- to date.
- Convener, International Conference on Contemporary Management 2017.
- Person in charge- uploading handouts on LMS, QIG/HETC project 2015 to 2018.
- Student counselor, Faculty of Management Studies & Commerce 2011-2019.
- Managing editor- Journal of Business Studies, Faculty of Management Studies and Commerce, 2013- 2016.
- Associate Editor, Journal of Business Studies, Faculty of Management Studies and Commerce 2017- 2020.
- Person in charge of uploading course units for the QIG (window 1) BBA study
Research & Publications
2022
- Vethanayagam Antony Sheron, Shivany S, Tiffany E. Gooden, Mahesan Guruparan, Balachandran Kumarendran, Gregory Y. H. Lip, Semira Manaseki‑Holland, Krishnarajah Nirantharakumar, Kaneshamoorthy Shribavan1, Kumaran Subaschandren, Rashan Haniffa, Rajendra Surenthirakumaran, G. Neil Thomas, Powsiga Uruthirakumar, Sheila Greenfield, Deirdre A. Lane, Abi Beane6 and NIHR Global Health Research Group on Atrial Fibrillation Management,(2022) Healthcare provider and patient perspectives on access to and management of atrial fibrillation in the Northern Province, Sri Lanka: a rapid evaluation of barriers and facilitators to care, BMC health service research 22:1078, Springer Nature Publication, https://doi.org/10.1186/s12913-022-08440-1.
- Shivany, S and Kumarendran B (2022) business stakeholders’ role in sustainable water resource management in Jaffna district,Midway symposium, organized by Water Security through Participatory Action Research (WASPAR) University of Jaffna, project funded by AHEAD held on 21st November 2022.
- Dinesh Coonghe, G.
Sriskanthan, S., Shivany, S Karthiga, I.
Dishalini (2022), Engaging School Students for Enabling Water Security:
Systemic Challenges and Search for Opportunities, Midway symposium, organized
by Water Security Through Participatory Action Research (WASPAR), Faculty of
Graduate Studies University of Jaffna, project funded by AHEAD held on 21st
November 2022.
2021
- Shivany, S.(2021). Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in Management. In: Dhiman S., Samaratunge R. (eds) New Horizons in Management, Leadership, and Sustainability. Future of Business and Finance. Springer, Cham, Pages: 393-412. https://doi.org/10.1007/978-3-030-62171-1_19.
- Shanmuganathan,K., & Shanmugathas,S. (2021). Factors Determining Social Media Marketing Adoption of Micro, Small, and Medium Enterprises (MSMEs) In the Northern Province, Sri Lanka. Wayamba Journal of Management. Volume 12, Issue 01, June 2021, Pages 125-151.
- Shivany Shanmugathas. (2021). Entrepreneurial marketing dimensions: Evidence from women-owned SMEs in Sri Lanka. Sri Lanka Journal of Marketing, Volume 7: issue 3, September December 2021, Pages 181-211. Published by Department of Marketing, University of Kelaniya, Sri Lanka.
2020
- Chathuranga, W.M.N. and Shivany, S. (2020). Application of e-Marketing Tools at Keells Super, Sri Lanka. M-Infiniti Journal of Management. Published by Sairam Institute of Management Studies, Sai Ram Engineering College. Vol.14, Issue -1, February 2020, ISSN 0973-7197 , 194-216.
- Kavitha, S. & Shivany, S. (2020). Marketing Problems of Women Handy-Craft Producers in Jaffna District, Global Journal of Business and Management Research, Published by Sairam Institute of Management Studies, Sai Ram Engineering College. Vo l6, Issue.1, February 2020, ISSN 2347-7814., Pages 139-152.
- Shivany, (2020). Impediments and Approaches for Faculty and SME Linkage: Institutional Case Study, American International Journal of Business Management. Volume 3, Issue 3, Pages 08-18.
- Shivany,S.(2020).தமிழ்ப்பெண்களுக்கு எதிரான வன்முறைகள்: தமிழ்ப்பத்திரிகைச்செய்திகளின் உள்ளடக்கப்பகுப்பாய்வு. . முதலாவது அனைத்துலகத் தமிழ் மாநாடு> வரலாற்றுப்போக்கில் தமிழியல் ஆய்வுகள்> ஆய்வுக்கட்டுரைத்தொகுப்பு> தமிழ்த்துறை> யாழ்ப்பணப்பல்கலைக்கழ்கம், January 2020.01.10, pages:722-731.
2019
- Jayasooriya, T, S. Shivany, S. Vaikunthavasan, S. (2019) Intention towards Mobile Multimedia Message (MMS) Advertisements, International Journal of Engineering Applied Sciences and Technology. Volume 4, Issue 5, Pages 138-149. ISSN No. 2455-2143.
- Shivany, S. (2019). The protagonist of Tamil Females in the processing and marketing of dry fish in coastal villages of Jaffna, Sri Lanka. International Journal of Sales & Marketing Management, Research, and Development. Vol. 9, Issue 1, Jun 2019, Pages 41-58. SSN (P): 2249-939; ISSN (E): 2249-8044.
- Shivany, S. (2019).திருமணமான தமிழ்ப்பெண்களின் தொழில் முன்னேற்றங்களைத் தீர்மானிக்கும் காரணிகள்> International Conference on Contemporary Management (ICCM 2019). The Faculty of Management Studies of University of Jaffna, held on July 29-30, 2019. Pages: 942-955.
- Queenmary X.M., & Shivany, S. (2019). Marketing Strategies for The Seasonal Offers at Manner Retail Stores, 8th Annual International Research Conference, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Pages:205-214.
- Shivany, S. (2019). Impediments and Approaches for Management Faculty and SME Linkage: An Institutional Case Study, 16th International Conference on Business Management (ICBM 2019), Organised by the University of Sri Jeyawarthanapura and Monas University, Australia, held in Monas University, Melbourne, Australia from 12 -14 of December 2019, Page No: 120.
- Kavitha, S., & Shivany, S. (2019). Enlightening the Livelihoods of Handy craft Producers in Jaffna District: The Ways Forward, Sustainability through Business, Humanities and Technology, 8th Annual International Research Conference – 2019, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Pag No: 75.
- Queen mary XM & Shivany, S .(2019). Marketing Strategies for The Seasonal Offers at Manner Retail Stores, 8th Annual International Research Conference – 2019, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Page: No-
2018
- Sathyavany, N. & Shivany, S . (2018). Interfaces among e-banking service qualities, e-customer satisfaction, and e-loyalty. International Journal of Business and General Management. Vol. 8, Issue 1, Dec- Jan 2019, pages 1-18. ISSN (P): 2319-2267; ISSN (E): 2319-2275.
- Jayasingha, S., & Shivany, S . (2018). Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements. International Journal of Business Marketing and Management (IJBMM). Volume 3, Issue 12, December 2018, Pages: 01-16. ISSN: 2456-4559.
- Suvethika, S., & Shivany, S. (2018). Retail business intention amidst the undergraduates. International Journal of Management and Economics Invention, Volume: 04 Issue10, October 2018, pages: 1964-1973.ISSN: 2395-7220.
- Sathiyavany, N., & Shivany, S .(2018). E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual m International Journal of Humanities and Inventions. Vol5, No 6, pages:4808-4820.
- Sujatha, N., &Shivany, S. (2018). Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District. International Journal of Recent Science Research. Volume 9(4), pp. 26404-26415.
- Shivany, S. (2018). Billboard Advertisement Strategies, International Journal of Application or Innovation in Engineering & Management. Volume 7, Issue 4, pages.
- Malathy, R.K.M., & Shivany, S. (2018). Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District. International Journal of Latest Research in Engineering and Management. Volume 2 Issue 2, Pages: 16-28.
- Mary Theresa, S., & Shivany, S. (2018).Content Analysis of Promotional Messages Conveyed by Retailers in Manner District. International Review of Management and Business Research . Vol. 7, Issue. 01, pages:278-288.
- Dilogini, K., Shivany, S., & Asoka Malkanthie, M.A. (2018). Customer Characteristics on Behavior to Use Tech Marketing in Banks: Propositions for Future Research, The Research Conference on Business Studies, held on 20th September 2018 ISSN: 2478-1126, Organised by the Faculty of Business Studies, Vavuniya Campus, University of Jaffna, Pages 275-285.
2017
- Shivany, S., Shathana, V., & Piriya, M. (2017). Challenges Faced by Diary Producers for Pursing Sustainable Livelihood in Mullaithivu District. Journal of Business and Economics.Volume 8, No. 8, pages: 680-687. DOI: 10.15341/be(2155-7950)/08.08.2017/006.
- Suganya, S., & Shivany, S . (2017). Exploring the meaning of Green Packaging from a consumer viewpoint. Global Journal of Business Management, Research. Vol 05, Issue, 1, pages:189-206.
- Janany, E., & Shivany, S. (2017). The factors influencing purchase intention toward beauty care products in Jaffna district. The International Journal Research Publication. Vol, 07, No 04, pages:01-13
- Glodiya Fernando, N.I., & Shivany, S. (2017). Power of Brand Name characteristics, on Leisure shopping. International Journal of Innovation and Research in Educational science. Vol, 4, Issue, 4, pages 523-527.
- Wijeyasuriya, APSM, & Shivany, S (2017), Reasons for low sales of Nutri plus of Nutri range Product line in CBL food Pvt: An applied Marketing Research. Global Journal of Business Management Research. Vol, 5, Issue, 1, pages:166-188.
- Inthusha, S., & Shivany, S. (2017). Factors influencing the student adoption of e-learning among Commerce and Management Undergraduates. SANKHNA, International Journal of Management and Technology, Sairam Institute of Management Studies, Sai Ram Engineering College.Vol .6, Issue 1. Pages: 235-247.
- Sivagowry, K., & Shivany, S. (2017). Analysis of Supply Chain Problems in Fish Processing Sector. SANKHNA, International Journal of Management and Technology, Sairam Institute of Management Studies, Sai Ram Engineering College.Vol.6, Issue 1. Pages:235-247.
- Shivany, S. (2017). (Wretchedness of Women in The Post War Context in The Post War Context: A Comparative Analysis of Between Literatures and Practices) போருக்குப்பின்னரான தமிழ்ச்சமூகத்தின் பெண்களின் துன்பியல் நிலை: இலக்கிய நிலைகளோடு ஒப்பிட்டு நோக்குதல், International Movement of Tamil Culture Canada, 13th International Conference on Challenges and Initiatives of Tamil Language and Culture, 5th And 6th of August 2017, pages.
- Shivany, S (2017) Exploring the Models for Linking Micro Marketers and The Management Faculty: An Institutional Case Study, 4th Annual Research Symposium on Social Science and Humanities. Held on 20th December 2017, National Center for Advanced Studies at the Humanities & Social Sciences, Sri Lanka, pages: 127-132
- Suganya, S., & Shivany, S. (2017). Guerilla Advertising Weapon for Promotional Problems of Selected SMEs, In Mannar District (A Poster Presentation), 4th International Conference on Contemporary Management (ICCM), Faculty of Management Studies and Commerce, University of Jaffna, pages 547-563.
- Shivany, S. (2017). திருமணமான தமிழ்ப்பெண்களின் முன்னேற்றத்தைத் தீர்மானிக்கும் காரணிகள்> Association of Third World Studies South Asia, Chapter (ATWS, SAC), Twenty-Second Annual Conference, The Faculty of Arts, the University of Jaffna on 28, 29, &30 November 2017, Page: 83.
- Shivany, S., Dilogini, K., Grace, H. Hensman., & Kajanthy, K .(2017).Exploring the Model for Multimedia Messaging Services Marketing for Special Context, International Conference on Advanced Marketing: Marketing for Next Generation, on 26th And 27th Of January 2017, Organised by University of Kelaniya, Page No:12.
- Suganya, A., Mary Theresha, S., Queenmary Figurado, X. M., Glodiya, Fernando, N. I., Lathursha, S., Sinduja, K., & Shivany, S. (2017). The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna Market. International Conference on Advanced Marketing: Marketing for Next Generation, on 26th And 27th of January 2017, Organised by University of Kelaniya, Page No:62.
- Vasishnavai, S., Vinothini, R., Thadshaniya, I., Vimalini, V., Suvithika, S., Keerthika, S., & Shivany, S . (2017). Psychological Factors and Customer Satisfaction at the Retail Stores in Jaffna Market, International Conference on Advanced Marketing: Marketing for Next Generation, on 26th And 27th of January 2017, Organised by University of Kelaniya, Page No: 64.
- Dilogini, K., & Shivany, S. (2017). Exploring the Model for Consumer Characteristics Linked with Technology Marketing. International Journal of Business and Social Science Research. Volume 6(1), pages 27-36.
2016
- Shivany, S. (2016). Critical Discourse analysis of Tamil Cultural identity in Celebrity Endorsement Advertisements. Journal of Business Studies, Published by the Faculty of Management Studies and Commerce, University of Jaffna.Vol 03, issue 2, pages :56-80 ISSN 2362-0269.
- Shivany, S., &Velnampy, T. (2016). Content Analysis of Tamil TV Commercials Aimed at Women in The Post War Context, 13th International Conference on Business Management (ICBM), held on 7th And 8th of December 2016, pages:560-574.
- Dilgini, K., & Shivany, S. (2016). Technology in Marketing World: A Theoretical Review, 13th International Conference on Business Management (ICBM), on 7th And 8th of December 2016, pages:637-651.
- Shivany, S. (2016). Content Analysis of Green Advertisement Messages Conveyed by Small, Medium, and Micro Enterprises in Northern Province, The Jaffna University Research Conference (JUICE), Held on 12th and 13th of 2016, Pages100-106.
- Shivany, S.(2016). பசுமைச்சந்தைப்படுத்தல் தந்திரோபாயங்களைக் கையாள்வதில் பெண் சிறுகைத்தொழில் முயற்சியாளர்கள் எதிர் கொள்ளும் சவால்கள், The Jaffna University Research Conference (JUICE), held on the 12th And 13th of 2016, Pages130-136.
- Bakeerathy, V., Vaishnavi, S., & Shivany, S. (2016). Exploring The Innovative Model For Waste Material Management (WMM) (A Poster Presentation), International Conference on Contemporary Management (ICCM-2016), Faculty of Management Studies and Commerce. The University of Jaffna pages 496-510.
- Pavithra, S., Niththiya, N., & Shivany, S. (2016). Exploring the Factors Influencing Mothers Brand Choices on Baby Diaper Brands (An Applied Marketing Research) , International Conference on Contemporary Management (ICCM-2016), Conducted by Faculty of Management Studies and Commerce, University of Jaffna, pages579-592.
- Shivany, S., &Velnampy, T. (2016). Consumer Responses Towards The 4PS Marketing Strategies in The Conflict-Affected Areas of Sri Lanka: A Grounded Theory Approach, 12th International Conference on Business Management (ICBM), 7th And 8th Of December 2016, pages: 1-26.
- Shivany, S., & Velnampy, T. (2016). Content Analysis of Tamil TV Commercials, Aimed at Women in The Post War Context, 13th International Conference on Business Management (ICBM) 2016, on 7th And 8th of December 2016, Page No:32.
- S., Sathana. V., Piriya, M. (2016). Challenges Faced by Dairy Producers for Pursuing Sustainable Livelihood in Mullaithivu District, Abstract Published in Conference Proceedings, Vol:02. International Conference on Dry Zone Agriculture, Held On 15th &16th of December, 2016 Organised by the Faculty of Agriculture, University of Jaffna Sri Lanka, Page No: 24.
- Dilogini, K., & Shivany, S. (2016). The framework of Technology in Marketing World: A Theoretical Review, 13th International Conference on Business Management ICBM, on 7th and 8th Of December 2016, Organised by University of Srijeyawarthanapura, Page No: 37.
- Shivany, S. (2016). Content Analysis of Green Advertisement Messages Conveyed by Small, Medium, And Micro Enterprises in Northern Province, Jaffna University Research Conference (JUICE), on 12th And 13th of 2016, Pages 50.
2015
- Shivany, S., Velnanpy,T., & Kajendra,K.(2015).The cases of women (Micro) Marketers in Northern Province, Sri Lanka. Journal of Business Studies, Published by Faculty of Management Studies and Commerce, University of Jaffna. Volume1(1), Pages 12-23.
- Shivany, S., & Velnampy, T. (2015). Grounded Theory as a Methodology for Exploring Marketing Strategies for a Special Context. International Research Journal of Social Science and Management. Volume :04, Number: 11,Page115-126.
- Sivacamy, S., Shivany, S., & Sivanenthira, S. (2015). Awareness of Food Labelling and Use of The Information in Purchasing Prepacked Food Products Among Consumers in Jaffna District: Special Reference to Supermarkets. International Journal of Commerce (IJC), published by Global Association of Commerce and Management, Tamilnadu, India. Vol:2, issue 3, pages:6-9 .ISSN 2394-9597.
- Shivany, S., Velnampy, T., & Kajendra, K . (2015) .Literature survey on post-war Marketing strategies for the conflict-affected areas of Sri Lanka. Annamalai International Journal of Business Studies and Research. Special Issue, October 2015, pages: 73-85
- Dilogini, K., & Shivany, S . (2015). Resolving methods for parent children conflict engaged by TV commercials in the post-war market. Journal of New media, and mass communication. Vol,35, Pages:56-65.
- DiloginiK, & Shivany,S. (2015). Television advertisement and Children’s Behavior: parents, an experience-based study in the post-war context. An International Multi-disciplinary Research Journal. Vol 5, issue 4, pages:147-166.
- Vahini S., Shivany, S., & Sivanenthira, S. (2015). Determinants of Demand in Hotel Industry, Special Reference to Jaffna District. Annamalai, Business Review. Special Issue, 2015, pages:5-13.
- Shivany,S., Ratnam, E.,Sivarajah,K., Karunanithy,M., Rajumesh,S., Sivesan,S., Sathana,V., Kumaratheepan, V.,Sivanenthira,S.,& Dilogini.,K .(2015). Role of Marketing Department of a University In Boosting Micro Marketers in an Unethical Business Environment, International Conference on Contemporary Management (ICCM), ISSN-2448-9883, Pages 930-946.
2014
- Dilogini,k., & Shivany, S. (2014). Age variances of children and conflict with their parents instigated by television advertisements. South Asian Journal of marketing & management research.Vol.4, issue-12, pages.
2013
- Sivanenthira, S., & Shivany, S . (2013), Factors influencing Customer Perceived Value of Services of Medical Clinics. EXCEL International Journal of Multidisciplinary Management Studies. Volume 3 (5), pages:254-270.
- Shivany, S., Velnampy, T., & Kajendra, K. (2014). Micro Credit Marketing Strategies In The Post War Marketing Context, 1st International Conference on Contemporary Management(ICCM), Organised By The Faculty of Management Studies and Commerce, University Of Jaffna, pages:753-770.
- T., Kajendra, K., & Shivany, S. (2013). Marketing Strategies for the Livelihood Income Generating Activities in The Post War-Marketing Context, 9th International Conference on Business Management: Turning Crisis into Opportunities and meeting the Unmet ( ICBM 2012), pages:180-194.
2012
- Shivany, S. (2012). The prominence of Information Bases & Media Assessment in The Post Conflict Marketing Environment. International Multidisciplinary Research Journal. Volume 2(6), pages.
2011
- Shivany, S.(2011). An Empirical Investigation of The Effect of Customer Participation on ATM’s Services Performance, 8th International Conference on Business Management, Researching into Realities of Management -For Better Well-Being’s(ICBM-2011), held on 8th And 9th of December, 2011, Pages 537-544.
- Shivany, S. (2011). Exploring the Pattern of Consumer Brand Choices in The Post Conflict Marketing Environment: Grounded Theory Approach, The International Conference on Leading Beyond Horizon; Engaging Future, Organised by The Department of Business Administration, Annamalai University India, on 28th and 30th of July 2011, Pages 281-286.
- Shivany, S (2011) Exploring Consumers’ Attitude Toward Local TV Commercials In The Post Conflict Marketing Environment: Grounded Theory Approach, Competency Building Strategies in Business & Technology, International Research conference organised by Sairam Institute of Management Studies. Vol.2, pages:178-183.
- Fazeela, J.A.&. Shivany, (2011). Impact of Integrated Mobile Marketing Communication on Customer Perceived Value of Services and The Contribution of The Technology as a Moderator, Special Application to the Private Commercial Banks in Sri Lanka, International Conference on Leading Beyond Horizon: Engaging Future Organization, Annamalai University India, Pages 336-353.
- Shivany, S., and Sanchieef, A.(2011).Impact of Information Technology on Customer Satisfaction, Special application to the Post Conflict Banking Environment, International Conference on Competency building strategies in Business and Technology, 2. Sairam Institute of Management Studies, India, pages:173-178.
2010
- Fazeela, J.A.,& Shivany,S .(2010). Impact of Integrated Mobile Marketing Communication on Customer Perceived Value of Services in Sri Lankan Commercial Banking Sector, International Research Conference on Management and Finance, University of Colombo, 2010, Pages 393-406.
- Shivany, S . (2010). Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities, Annual Research Conference, University of Jaffna, Sri Lanka, held on 15th November 2010, pages
- Grace H. Hensman., kajanthy, Shanmuganathan., Dilogini,Kurunathan., & Shivany, S. (2017). Exploring the model for Multimedia Messaging Services for Special context, International Conference on Advanced Marketing (ICAM), organised and proceedings published by the International Institute of Knowledge Management (TIIKM), Pages 16-26.
- Shivany, S . (2011). Importance of Information Sources and Media Evaluations in The Post Conflict Marketing Environment, International Conference on Modern Trends in Innovative Management, MTIM, 2011, Organised by Faculty of Management Studies, Rajarata University of Sri Lanka, Page No 31.
Books: – 2020
- Shivany, S. (2020). சமூக விஞ்ஞான ஆய்வுகளுக்கான மென்பொருளில் (SPSS) தரவுப்பகுப்பாய்வு, (Data analysis in SPSS) Semamadu Publication, ISBN-978-955-685-162-9.
- Shivany, S. (2020). நுகர்வோர் நடத்தை (Consumer Behaviour) . Lanka Book Depot Publication. ISBN -978-955-705-402-5.
- Shivany, S. (2020). Consumer psychology. Kumaran Book House Publication.ISBN-955659703-4.
- Shivany, S. (2020). Case studies in marketing, Semamadu Publication. ISBN-978-955-685-161-8.
2017
- Shivany, S. (2017). சந்தைப்படுத்தல் முகாமைத்துவம் (Marketing Management). Guru Printers Publication. ISBN- 978-955-4511-01-09.
- Shivany, S. (2017). வியாபாரச்சூழல் (Business Environment). Guru Printers Publication. ISBN-978-955-4511-02-6.
- Shivany, S. (2017). எனது கட்டுரைகள், (My Articles). Guru printers Publications. ISBN-978-955-4511-03-3.
Awards & Grants
Awards/Prizes
- University Prize for the Best Solution-Oriented Thesis Award -2016 (University Level): received for the Undergraduate Research supervision on “Branding problems of Jaffna Made Products: A Multiple case studies of Manufactures in Jaffna District, under the University Business Linkage Initiative Program, University of Jaffna, (Approved by University Grants Commission Circular No: 10/2016 of 25th July 2016& 4 /2016 of 01st March 2016), on 09th September 2016.
- Prize for the Best Solution-Oriented Thesis Award (Faculty Level)-2016, for the Undergraduate Research supervision on “Branding problems of Jaffna Made Products: A Multiple case studies of Manufactures in Jaffna District., by the University Business Linkage Initiative Program, the University of Jaffna (Approved by University Grants Commission Circular No:10/2016 of 25th July 2016 & 4 /2016 of 01st March 2016), on 09th September 2016.
- ‘Reasons for low sales of Nutri plus Nutri range Product line in CBL food Pvt: An applied Marketing Research’ 7th International Conference on Social science for sustaining Business and economy in Global market, which was held in Sairam Institute of Management Studies, India, on 21st and 22nd of September 2017.
- ‘Exploring the meaning of Green Packaging on the consumer viewpoint,’ 7th International Conference on Social science for sustaining Business and economy in Global market, which was held in Sairam Institute of Management Studies, India, on 21st and 22nd of September 2017.
Research Grants
- Received Scholarship award from UGC for Higher Studies -2014 to complete the Ph.D. at the Faculty of Graduate Studies. The University of Jaffna, from 2011 to 2014.
- Received a university research grant for ‘Exploring the models for linking micro marketers and the Management faculty” in 2016 October.
- Receiving research allowance in Circular No 01/2011, the Ministry of Higher Education received an annual research allowance from 2011 to 2021.
Travel Grants
- Granted to present a research paper at the 16th International Conference on Business Management (ICBM 2019), Organised by the University of Sri Jeyawarthanapura and Monas University, Australia, held in Monas University, Melbourne, Australia, from 12 -14 of December 2019.
- Granted to present research papers at the 7th International Conference on Social science for sustaining Business and economy in Global market, which was held in Sairam Institute of Management Studies, India, on 21st and 22nd of September 2017.
Activities
- consultation report to ‘CARE international Sri Lanka’ on marketing strategies for small Industries’ in 2013.
- proposal for the competitive grant for the center’s development for the open and distance learning for EDP fund from world bank 2013.
- Submitted an institutions vise report on ragging and sexual and gender-based violence (SGBV) to the UGC and UNICEF project by completing quantitative and qualitative phases of the study in January 2019
Presentations
- presented the institutional vise report in ragging and sexual and gender-based violence (SGBV) at the UGC on 14th January 2019.
- As the acting director of the Internal Quality assurance Unit (IQAU), I presented on the topic “Internal Quality Assurance Unit of the University and its role towards the quality assurance of Jaffna University” on 12th November 2018 to the Programme reviewers of Bachelor of Business Administration, Faculty of, Management Studies and Commerce.
Scholarly Work
Attended Conferences and workshops
- Webinar on ‘programme review’ on 16/01/2021 conducted by the staff development center, university of Jaffna.
- Three steps to create quality video content on a budget, (Webinar), by Kim Slade, held on 03rd November 2020, hosted by CIM (UK).
- Sustainability: is it time for marketing to grow a conscience (Webinar), on 19th November 2020, hosted by CIM Midlands (UK).
- Demystifying and simplifying Customer Journey Mapping (Webinar), by Marian Norwood, on 11th November 2020, hosted by C.I.M. Ireland (UK).
- Put the experience back into customer experience (Webinar), by Nick Baggatt, on 20th October 2020, hosted by CIM (UK).
- ‘Crisis communication” (Webinar), on 22nd October 2020, hosted by CIM CIG(UK).
- ‘What the brain reveals about your marketing Message’ (Webinar), by Katie Hart, on 08th October, hosted by CIM southwest (UK).
- ‘Leading and managing through change ‘(Webinar), on 21st September 2020, hosted by C.I.M. York shire (UK).
- ‘Future proof your digital marketing skill’ (Webinar), Daniel Rowles, hosted by CIM (UK).
- ‘The psychology of pricing’ (Webinar) by Michelle Carvill, on 19th August 2020, hosted by CIM (UK).
- ‘Adopted or overcome’ (Webinar)by Nilushi Jeyatilake, Brandon Morris, and Ravi Jayawardena on 29th July 2020, hosted by CIM (UK).
- ‘Advanced use of LMS’ on 08th July 2020, organised by the Staff Development Center (SDC), UOJ.
- Training workshop for reviewers 2020, organised by the Quality Assurance Council, Sri Lanka. On 16th June, 2020. The morning session was held via Zoom. The evening session was held at FGS, UOJ.
- ‘ஈழத்துப்படைப்புகளை ஆவணப்படுத்தல்’ by Dr.Kalpana Chandrasekar, Acting Librarian, University of Jaffna. Held on 07th March, 2020, organised by Alumni Association, Faculty of Graduate Studies, University of Jaffna.
- Turnitin-authenticate (Plagiarism detection tool), by Mr.S.Keetheshwaran, Mrs.T.Janes hosted by Staff Development Center, UOJ, held on 21st July 2020.
- Triangulation approach in research: Emerald Publishing, held on 31st July 2020, by Prof.P.G.S. Amila Jayarathne, Dr.N.Jayantha Dewasiri, Ms.Sangeetha Menon. Hosted by Sri Lanka Institute of Marketing (SLIM).
- Positive sleep in post lockdown world (Webinar), on 13th August 2020, by Giles Walkins, hosted by CIM Greater London.
- Driving consumer cations through brand interactions and experience (Webinar), held on 30th July 2020by Gerry Campbell, FCIM, owner of consultancy banking, hosted by C.I.M. Scotland.
- Training workshop for the reviewers-2020 held on 16th June 2020, organised by the Quality Assurance Council, Sri Lanka. The morning session was conducted via zoom, and the evening session was held at the Graduate Faculty, UOJ.
- Workshop on counseling and psychosocial support-follow-up Programme, held on 11of February 2020, organised by the wellbeing center, University of Jaffna.
- Workshop for the Academic staff on the OBE-SCL Approach New inputs To Intended learning outcomes on 02/03/2020(Monday) Organised by Faculty Quality Assurance Cell (FQAC).
- Participated in the Workshop for Curriculum Revision of Commerce Degree Programme, held on 03/03/2020(Tuesday and 04/03/2020(Wednesday), Organised by Faculty Quality Assurance Cell (FQAC).
- Participated in the workshop on training for research coordinators for interventions for preventing or reducing ragging and SGBV-phase II at the UGC, held on 29th May 2019
- Participated the APQN (Asia Pacific Quality Network) conference on 29th and 30th of March 2019 at BMICH, Colombo.
- participated in the workshop on “An enhancement let approach to quality management focusing on the quality Assurance framework and Quality enhancement” organized by Edinburgh Napier University, and the British Council, Sri Lanka, on 27th and 28th of February 2019.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis and submission of University wise report on findings, Phase 1 at UGC on 24th January 2019 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the Prevention of Sexual and Gender-Based Violence in Higher Education Institution on 13/11/2019 in the University of Jaffna, Original by SDC and CGEE, University of Jaffna.
- Participated in the workshop on “An enhancement let approach to quality management focusing on the quality Assurance framework and Quality enhancement” organised by Edinburgh Napier University and the British Council, Sri Lanka, on 27th and 28th of February 2019.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 1 at UGC on 24th January 2019 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the workshop on training for research coordinators to prevent or reduce ragging and SGBV-phase II at the UGC, held on 29th May 2019.
- Participated in the APQN (Asia Pacific Quality Network) conference on the 29th and 30th of March 2019 in BMICH, Colombo.
- Participated in an awareness programme for the accreditation and evaluation process of institutional Review (IR) and Program Review (PR) of the non-state higher education sector on 15th November 2018, organised by the Ministry of Higher Education at Sri Lankan foundation affairs.
- Participated in the Workshop for Faculty level ELTA-ELSE proposal writers, under AHEAD, held on 11/06/2018.
- Training Programme on Introduction of SCP Resource Pack to Tertiary/University Education Sector on 05/12/2018 08.30 is to 02.00 PM at Jubilee Hall, Green Grass Hotel.
- Participated in the GCE A/L Examination chief examiners organised by the Department of Examination, Sri Lanka. A meeting relevant to the examination was held from 17th to 19th August 2018 in Colombo.3.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 7 at UGC on 07th December 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 6 at UGC on 12th October 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 5 at UGC on 14th September 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 3 at UGC on 26th August 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 1 at UGC on 16th July 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 2 at UGC on 26th July 2018 from 9.30 AM to 4.30 PM at the UGC mini board room,
- Participated in the workshop on business innovation training for the entrepreneurs, held on 10th February 2016. At this workshop, selected micro, small-medium entrepreneurs had participated and shared their expectations from each Faculty in Jaffna University. Conducted a team consultancy with Peter Sommer (GIZ consultants) and the university staff.
- Participated in the group discussion on the “Best Solution-Oriented Thesis Award” with Mr. Peter Sommer (UBL consultant) and contributed to draft the first copy of the content of that award to be offered to the students who would have the output which benefits the industrial sector. The discussion was also made with the Dean Faculty of Management Studies and Commerce on 05th May 2016.
- Under the UBL Initiative Programme, as a Faculty representative, I have participated in the National Event for sharing entrepreneurs’ successes stories, which was held at Uva Wellassa University, on Badulla, on 09th August 2016. In that event, ‘Managing UBL in Future’ was discussed by the Team of UBL from, University of Jaffna, Eastern University, South Eastern University, and the Uva Wellasa University.
- Workshop on qualitative data analysis of research material using Nvivo (version 09) at the ICY Center University of Kelaniya from 23rd to 26th April 2012.
- Workshops on Moodle learning Management system workshop held on 28/009/2011 and 03/11/2011 conducted by BBM online degree program, Faculty of Management Studies and Commerce.
- Workshops for the proposal writers for QIG-initial proposals undergraduate program (Window1&2), on 28th July 2011.
- Workshops on Econometric modeling using E-views conducted by Central Bank of Sri Lanka for banking studies from 25-29th April 2011.
- Skill development program held on 28th and 29th October 2010, conducted by MBA Alumni Association, University of Colombo.
- Data analysis using SPSS conducted by carrer.com institute on the 12th and 13th of February 2010.
- Seminar on Quantitative and qualitative research methodology conducted by the MBA Alumni Association June 2010.
- Workshop on Application of E. view software conducted by the Central Bank of Sri Lanka from 21/04/2011 to 25/04/2011.
- An International workshop on “International Corporation Conflict Resolution and Development” was conducted by the University of Colombo at the Auditorium, University of Colombo, School of Computing on 21/12/2007.
- Good corporate governance: the case of Business Joint-residential workshop for MBA students, conducted by Faculty of Management and Finance, the University of Colombo on 68th of December 2008.
- Workshop on credit and qualification framework in Commerce and Management Studies, at the Faculty of Management Studies and Commerce, University of Jaffna, on 30/10/2007.
- Workshop on soft skill development presented by Mr. Harsha, Fernando on conflict and conflict management conducted by Faculty of Management Studies and Commerce on 15/12/2007.
- Distance Education Partnership Programme workshop and discussion on learning outcomes presented by Dr. Sanath Jeyasena from 17/04/2006 to 21/04/2006 at the Faculty of Management Studies and Commerce, University of Jaffna.
- Distance Education Partnership programme workshop from 09/03/2006 to 11/03/2006 at the Faculty of Management Studies and Commerce, University of Jaffna.
- Instructional design for one-line learning in Sri Lanka was developed and delivered collaboratively by the Distance Education Partnership Programme and Red River College, Manitoba, Canada, in 2006.
Reviewer
- The program review panel of the higher education sector for the programme review for 2020
- Proposal evaluator of ELTA-ELSE, AHEAD, Department level Proposal in 2018
- Reviewer site visit for ELTA-ELSE, AHEAD, Department level Proposal in 2018
- Sri Lanka Journal of Marketing, published by Department of Marketing, University of Kelaniya, Sri Lanka Journal of Business Studies, Faculty of Management Studies and Commerce, 2020.
- International Conference on Contemporary Management, Faculty of Management Studies, University of Jaffna, 2015, 2016, 2017, 2018, 2019, 2021.
- International Conference on Contemporary Management 2017, UOJ.
- International Conference on Contemporary Management 2016, UOJ
- International Conference on Contemporary Management 2015, UOJ.
- Annual Research Conference, University of Jaffna,2010 2012, 2014, 2016
- Research conference on Business Studies Vavuniya Campus of the University of Jaffna, 2018.
- Research conference on Business Studies Vavuniya Campus of the University of Jaffna, 2017
- Journal of Business Management, Faculty of Business Studies, Vavuniya Campus.
- Annual research conference, South Eastern University, 2012.
- Students research Symposium, Faculty of Management Studies and Commerce, UOJ, 2015.
- Reviewer for Journal of Media and Communication Studies in 2015.
- Journal of fine and studio Art in 2015
- Journal of Management Matters, Faculty of Management Studies University of Rajarata, 2018.
- Journal of Business Studies, Faculty of Management studies and commerce, University of Jaffna.
- Third international conference on Dry zone Agriculture (ICDA). 2017