
Ms. H. Archchutha
MBA (Col), BBA in Marketing (special) (UoJ)
Lecturer
office: +94212220379
Research Interests:
Digital Marketing
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
Degrees
- Master of Business Administration, University of Colombo, Sri Lanka
- Bachelor of Business Administration, specialized in Marketing Management, (First Class) University of Jaffna Sri Lanka.
Resource Person
- Resource Person for two days Workshop on “Capacity Building Program for the Co operative Development Officers 2022” to the Officials attached to the Department of Co-Operative Development, Northern Provincial Council held on September 01, and September 07, 2022.
- Resource Person for one-day seminar/workshop organized by the Management Development & Training Unit (MDTU), Northern Province on “Supply ChainManagement” for the Staff Grade Officers of the Northern Province Provincial PublicSector including Procurement Officers held on December 17, 2021.
Teaching
Teaching Interest
- BBAM 4143: Operations Management
- BBAM 3123: Strategic Marketing
- BBAM 3252: Bank Marketing Essentials
- BBAM 22043: Public Service Management
Admin Roles
- Joint Editor of the Faculty Newsletter committee of FMSC
- Member of the faculty Board among the Lecturers (Probationary) of the FMSC
- Member of the Business Incubation Cell of the FMSC.
- Member of the Registration Committee of the ICCM FMSC
- Member of the Orientation Committee of 2023.
- Member of the curriculum development committee of the Bachelor of Business Administration Honors in Banking and Finance Degree Program and developed course contents for the degree program University of Jaffna (2022)
Research & Publications
Conference Proceedings
- Harishangar, A. (2023 August 16). Impact of Digital Marketing on Brand Awareness: Evidence from the Fast Food Industry [Paper presentation]. 12th International Conference on Management and Economics (ICME) 2023, University of Ruhuna, Sri Lanka (pp. 355-366).
- Archchutha, T., Kumaradeepan, V., Karunanithy, M. (2014 December 18). Factors Attracted New Businesses Towards Jaffna District -A Study on Post War Perspectives [Paper presentation]. 2nd Jaffna University International Research Conference (JUICE) 2014, University of Jaffna, Sri Lanka (pp. 43-48). http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3635
- Archchutha, T., Kumaradeepan, V., Karunanithy, M. (2014 December 18). Factors Attracted New Businesses Towards Jaffna District -A Study on Post War Perspectives [Paper presentation]. 2nd Jaffna University International Research Conference (JUICE) 2014, University of Jaffna, Sri Lanka (pp. 43-48). http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3635
Awards & Grants
University Prize for the Best Performance at the First Examination in Business Administration for the Academic Year 2009.
University Prize for the Best Performance at the Fourth Examination in Business Administration for the Academic Year 2012.
Activities