Staff Research and Publications

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  • “Effectiveness of Internal Financial Control System at the NEPC” as a partial requirement of the Master of Business Administration degree awarded by the Postgraduate Institute of Management, University of Sri Jayewardenepura.
  • “Poverty and Female Headed Household and Entrepreneurship Development in a war-torn Area – A case study within Trincomalee District” with a co-researcher, Ms. K Karunanithy, Senior Lecturer, Trincomalee Campus – funded by National Science Foundation, Colombo 07.
  • “Financial Liberalization and Operational Efficiency in the Financial System of Sri Lanka”, a research paper presented on behalf of Ms. K. Karunanithy at the 03rd Annual Research Session organized by Eastern University, Sri Lanka.
  • “Women Entrepreneurship: A Bane or a Boom to Enterprise Development” a research paper presented with a co-researcher, Ms. K. Karunanithy, Senior Lecturer, Trincomalee Campus, at the 07th Annual Research Session organized by Eastern University, Sri Lanka.
  • “Women Friendly Financial Services: Extending the Frontier” a research paper co-authored with Ms. K. Karunanithy, a senior lecturer attached with the Trincomalee Campus, EUSL, at the Annual Research Conference of the University of Jaffna held in 2010.
  • “Relationship Marketing and Customer Retention – A Case Study” a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, at the ‘International Research Conference – 2011’ organized by ‘Sri Sai Ram Institute of Management Studies, Chennai, India’. This paper won the award on one of the best papers by the panel of evaluators who were present at the session.
  • ‘Customer Relationship Management – A Conceptual Approach’ presented at the Jaffna University International Research Conference (JUICE – 2012) held in July 2012.
  • ‘Analysis the Relationship between the Stress & Job Satisfaction in Staff of Insurance Companies – A Sri Lankan practice’ a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the Asia Pacific Journal of Research in Business Management – An Internationally Indexed & Refereed E-Journal – Nov. 2012.
  • ‘An Empirical Study on the Promotional Mix and Brand Equity: Mobile Service Providers’ a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the Industrial Engineering Letters – An Internationally Referred Journal – April 2013.
  • ‘Personal Demographical Factors and their Influence on Customer Satisfaction from Customer Perspective’ a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management – An Internationally Referred Journal (Vol.5, No.20, 2013).
  • ‘The Impact of Heritage Attributes on the Satisfaction of Tourism in Sri Lanka’ a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management – An Internationally Referred Journal (Vol.5, No.27, 2013).
  • ‘Impact of Customer Orientation of Service Employees on Customer Satisfaction towards Retention in Finance Companies’ a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management – An Internationally Referred Journal (Vol.6, No.1, 2014).
  • ‘Leisure Activities and Attitudes of Advanced Level Students: a study based on Urban Schools in Trincomalee District’ a research paper co-authored with Mrs. K. Karunanithy, Senior Lecturer attached with Trincomalee Campus, EUSL, in the European Journal of Business and Management – An Internationally Referred Journal (Vol.6, No.7, 2014).
  • ‘Impact of on Bank of Ceylon and Hatton National Bank customers in Mannar District in Sri Lanka’ a research paper co-authored with Mr. Flywin Fernando, a final year student attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management – An Internationally Referred Journal (Vol.7, No.1, 2015).
  • ‘Role of Marketing Department of a University in Boosting Micro Marketers in an Unethical Business Environment’ a research paper co-authored mainly by Dr. (Ms.) S. Shanmugathas, a Senior Lecturer attached with Department of Marketing, University of Jaffna, at the 02ndInternational Conference on Contemporary Management (ICCM) – 2015.
  • ‘Effective Fund Utilization for Social Development: a case study of Northern Provincial Council’ a research paper co-authored with Mrs. K. Karunanithy, Senior Lecturer attached with Department of Economics, University of Jaffna, at the 02ndInternational Conference on Contemporary Management (ICCM) – 2015.
  • ‘Service Quality and Student Satisfaction: a case study of Private External Education Service Providers in Jaffna District’ a research paper co-authored with Mr. K. Kajendran, a final year student attached with Department of Marketing, University of Jaffna, at the 02ndInternational Conference on Contemporary Management (ICCM) – 2015.
  • ‘Antecedents of Youth’s Intentions in Seeking Micro Credit: Evidence from Jaffna District, Sri Lanka’ a research paper co-authored with Mr. K. Kajendran, a recent passed out graduate from Department of Marketing, University of Jaffna, at the 03rdInternational Conference on Contemporary Management (ICCM) – 2016.
  • ‘Enhancing Customer Loyalty to Supermarkets through Retailing Service Quality Practice’ a research paper co-authored with Dr. Jebarajakeerthy, Mr. S. Achuthan, Mr. K. Kajendran, at the International Conference organized by Australian & New Zealand Management Academy (ANZMAC), Christ Church, New Zealand – 05 – 07thDec, 2016.
  • Successfully published a research paper with co-authors on ‘Impact of Marketing mix on Buyer Characteristics towards liquor Products in Jaffna District, Sri Lanka at International Journal of Management & Technology by Sri Sai Ram Institute of Management Studies, Chennai, India – 2017.
  • ‘Consumers Attitudes towards Eco-friendly Products and Purchase Intention – A study in Vavuniya District, Sri Lanka’’ a research paper co-authored with Miss Pavithra, a recent passed out graduate from Department of Marketing, University of Jaffna, at the 04thICCM organized by the Faculty of Management Studies & Commerce, University of Jaffna held in July 2017.
  • Articles to Journals / Magazines and other Publications:
  • “Personnel Management in Hatton National Bank Ltd.” Dissertation submitted as a partial fulfillment of Bachelor of Business Administration Degree at University of Jaffna, Sri Lanka (1992).
  • Effectiveness of Internal Financial Control System in North – East Provincial Council” Thesis submitted as a partial fulfillment of Master of Business Administration Degree at Postgraduate Institute of Management, University of Sri Jayewardenepura (2000).
  • “ABC Analysis”, MENTOR (1995), Publication of Faculty of Commerce and Management.
  • Mini Survey Feasibility Reports for WUSC to their projects: House Wiring, Leather Products, Motor Cycle Mechanism (1999).
  • “Break Even Analysis”, Thedal (2000), Publication of the Dept. of Commerce, Eastern University, Sri Lanka.
  • “Budgetary Planning”, Galaxy (2001), Publication of the Advanced Technical Institute, Trincomalee.
  • “The Work of Leadership”, The Harbour (2006), Publication of the Faculty of Communication and Business Studies, Trincomalee Campus.
  • “Leadership”, Management Focus (2010), Publication of the Management Student Union, University of Jaffna.
  • An article published in the monthly journal published by the CIMA – ‘Arivu Thedal’ on the topic of ‘Planning’ 2011.
  • An article published in the journal released at the cultural day ceremony named “Inthu Nithilam” by the K / Gampola Hindu College on the topic ‘Customer Relationship Management- [CRM]’ 2011.
  • An article published in the annual journal published by the T / Sri Shanmuga HLC – ‘Mahudam’ on topic of ‘An Evolution of Marketing Concepts’ 2012.
  • An article published in the annual journal published by the T / Sri Shanmuga HLC – ‘Mahudam’ on topic of ‘Supply Chain Management’ 2013.
  • An article published in the commemoration volume of Late Prof. N. Balakrishnan published by ‘Young Economists Society’, University of Jaffna – ‘Balakrishna Natham’ on the topic of ‘Green Marketing’ 2014.
  • An article published in the edited volume of ‘Poverty, Entrepreneurship & Development’ published by Mrs. K. Karunaanithy, Senior Lecturer on the topic of ‘Principles of Entrepreneurship’ 2014.
  • An article published in the annual journal published by the T / Sri Shanmuga HLC – ‘Mahudam’ on topic of ‘Business Plan’ 2015.
  • An article published in the Commerce Union magazine of the J / St. Patrick’s College on the topic of ‘Holistic Marketing Concept’ 2016.
  • An article published in the journal ‘Northern Industrial Prospects’ by the Department of Industries, Northern Province on the topic ‘Northern Industries: Past and Present’ 2016.
  • Co-authored and published a glossary ‘Kalaichot Kalanchiyam’ for Accounting, Finance & Management professional course readers, published by ‘Islamic Book House’, Colombo 10 – 2016.
  • An article published in the annual journal published by the T / Sri Shanmuga HLC – ‘Mahudam’ on topic of ‘Personal Entrepreneurial Competencies, Business Opportunities & Associated Activities’ 2017.

 

  • Shivany, S.(2021). Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in Management. In: Dhiman S., Samaratunge R. (eds) New Horizons in Management, Leadership, and Sustainability. Future of Business and Finance. Springer, Cham, Pages: 393-412. https://doi.org/10.1007/978-3-030-62171-1_19.
  • Shanmuganathan,K., & Shanmugathas,S. (2021). Factors Determining Social Media Marketing Adoption of Micro, Small, and Medium Enterprises (MSMEs) In the Northern Province, Sri Lanka. Wayamba Journal of Management. Volume 12, Issue 01, June 2021, Pages 125-151.
  • Chathuranga, W.M.N. and Shivany, S. (2020). Application of e-Marketing Tools at Keells Super, Sri Lanka. M-Infiniti Journal of Management.  Published by Sairam Institute of Management Studies, Sai Ram Engineering College. Vol.14, Issue -1, February 2020, ISSN 0973-7197 , 194-216.
  • Kavitha, S. & Shivany, S. (2020). Marketing Problems of Women Handy-Craft Producers in Jaffna District, Global Journal of Business and Management Research, Published by Sairam Institute of Management Studies, Sai Ram Engineering College. Vo l6, Issue.1, February 2020, ISSN 2347-7814., Pages 139-152.
  • Shivany, (2020). Impediments and Approaches for Faculty and SME Linkage: Institutional Case Study, American International Journal of Business Management. Volume 3, Issue 3, Pages 08-18.
  • Shivany,S.(2020).தமிழ்ப்பெண்களுக்கு எதிரான வன்முறைகள்: தமிழ்ப்பத்திரிகைச்செய்திகளின் உள்ளடக்கப்பகுப்பாய்வு. . முதலாவது அனைத்துலகத் தமிழ் மாநாடு வரலாற்றுப்போக்கில் தமிழியல் ஆய்வுகள் ஆய்வுக்கட்டுரைத்தொகுப்பு தமிழ்த்துறை யாழ்ப்பணப்பல்கலைக்கழ்கம், January 2020.01.10, pages:722-731.
  • Jayasooriya, T, S. Shivany, S. Vaikunthavasan, S. (2019) Intention towards Mobile Multimedia Message (MMS) Advertisements, International Journal of Engineering Applied Sciences and Technology. Volume 4, Issue 5, Pages 138-149. ISSN No. 2455-2143.
  • Shivany, S. (2019). The protagonist of Tamil Females in the processing and marketing of dry fish in coastal villages of Jaffna, Sri Lanka. International Journal of Sales & Marketing Management, Research, and Development. Vol. 9, Issue 1, Jun 2019, Pages 41-58. SSN (P): 2249-939; ISSN (E): 2249-8044.
  • Shivany, S. (2019).திருமணமான தமிழ்ப்பெண்களின் தொழில் முன்னேற்றங்களைத் தீர்மானிக்கும் காரணிகள், International Conference on Contemporary Management (ICCM 2019). The Faculty of Management Studies of University of Jaffna, held on July 29-30, 2019. Pages: 942-955.
  • Queenmary X.M., & Shivany, S. (2019). Marketing Strategies for The Seasonal Offers at Manner Retail Stores, 8th Annual International Research Conference, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Pages:205-214.
  • Shivany, S. (2019). Impediments and Approaches for Management Faculty and SME Linkage: An Institutional Case Study, 16th International Conference on Business Management (ICBM 2019), Organised by the University of Sri Jeyawarthanapura and Monas University, Australia, held in Monas University, Melbourne, Australia from 12 -14 of December 2019, Page No: 120.
  • Kavitha, S., & Shivany, S. (2019). Enlightening the Livelihoods of Handy craft Producers in Jaffna District: The Ways Forward, Sustainability through Business, Humanities and Technology, 8th Annual International Research Conference – 2019, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Pag No: 75.
  • Queen mary XM & Shivany, S .(2019). Marketing Strategies for The Seasonal Offers at Manner Retail Stores, 8th Annual International Research Conference – 2019, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Page: No-
  • Sathyavany, N. & Shivany, S . (2018). Interfaces among e-banking service qualities, e-customer satisfaction, and e-loyalty. International Journal of Business and General Management. Vol. 8, Issue 1, Dec- Jan 2019, pages 1-18. ISSN (P): 2319-2267; ISSN (E): 2319-2275.
  • Jayasingha, S., & Shivany, S . (2018). Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements. International Journal of Business Marketing and Management (IJBMM). Volume 3, Issue 12, December 2018, Pages: 01-16. ISSN: 2456-4559.
  • Suvethika, S., & Shivany, S. (2018). Retail business intention amidst the undergraduates. International Journal of Management and Economics Invention, Volume: 04 Issue10, October 2018, pages: 1964-1973.ISSN: 2395-7220.
  • Sathiyavany, N., & Shivany, S .(2018). E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual m International Journal of Humanities and Inventions. Vol5, No 6, pages:4808-4820.
  • Sujatha, N., &Shivany, S. (2018). Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District. International  Journal of  Recent Science  Research. Volume 9(4), pp. 26404-26415.
  • Shivany, S. (2018). Billboard Advertisement Strategies, International Journal of Application or Innovation in Engineering & Management. Volume 7, Issue 4, pages.
  • Malathy, R.K.M., & Shivany, S. (2018). Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District. International Journal of Latest Research in Engineering and Management. Volume 2 Issue 2, Pages: 16-28.
  • Mary Theresa, S., & Shivany, S. (2018).Content Analysis of Promotional Messages Conveyed by Retailers in Manner District. International Review of Management and Business Research . Vol. 7, Issue. 01, pages:278-288.
  • Dilogini, K., Shivany, S., & Asoka Malkanthie, M.A. (2018). Customer Characteristics on Behavior to Use Tech Marketing in Banks: Propositions for Future Research, The Research Conference on Business Studies, held on 20th September 2018 ISSN: 2478-1126, Organised by the Faculty of Business Studies, Vavuniya Campus, University of Jaffna, Pages 275-285.
  • Shivany, S., Shathana, V., & Piriya, M. (2017). Challenges Faced by Diary Producers for Pursing Sustainable Livelihood in Mullaithivu District. Journal of Business and Economics.Volume 8, No. 8, pages: 680-687. DOI: 10.15341/be(2155-7950)/08.08.2017/006.
  • Suganya, S., & Shivany, S . (2017). Exploring the meaning of Green Packaging from a consumer viewpoint. Global Journal of Business Management, Research. Vol 05, Issue, 1, pages:189-206.
  • Janany, E., & Shivany, S. (2017). The factors influencing purchase intention toward beauty care products in Jaffna district. The International Journal Research Publication. Vol, 07, No 04, pages:01-13
  • Glodiya Fernando, N.I., & Shivany, S. (2017). Power of Brand Name characteristics, on Leisure shopping. International Journal of Innovation and Research in Educational science. Vol, 4, Issue, 4, pages 523-527.
  • Wijeyasuriya, APSM, & Shivany, S (2017), Reasons for low sales of Nutri plus of Nutri range Product line in CBL food Pvt: An applied Marketing Research. Global Journal of Business Management Research. Vol, 5, Issue, 1, pages:166-188.
  • Inthusha, S., & Shivany, S. (2017). Factors influencing the student adoption of e-learning among Commerce and Management Undergraduates. SANKHNA, International Journal of Management and Technology, Sairam Institute of Management Studies, Sai Ram Engineering College.Vol .6, Issue 1. Pages: 235-247.
  • Sivagowry, K., & Shivany, S. (2017). Analysis of Supply Chain Problems in Fish Processing Sector. SANKHNA, International Journal of Management and Technology, Sairam Institute of Management Studies, Sai Ram Engineering College.Vol.6, Issue 1. Pages:235-247.
  • Shivany, S. (2017). (Wretchedness of Women in The Post War Context in The Post War Context: A Comparative Analysis of Between Literatures and Practices) போருக்குப்பின்னரான தமிழ்ச்சமூகத்தின் பெண்களின் துன்பியல் நிலை: இலக்கிய நிலைகளோடு ஒப்பிட்டு நோக்குதல், International Movement of Tamil Culture Canada, 13th International Conference on Challenges and Initiatives of Tamil Language and Culture, 5th And 6th of August 2017, pages.
  • Shivany, S (2017) Exploring the Models for Linking Micro Marketers and The Management Faculty: An Institutional Case Study, 4th Annual Research Symposium on Social Science and Humanities. Held on 20th December 2017, National Center for Advanced Studies at the Humanities & Social Sciences, Sri Lanka, pages: 127-132
  • Suganya, S., & Shivany, S. (2017). Guerilla Advertising Weapon for Promotional Problems of Selected SMEs, In Mannar District (A Poster Presentation), 4th International Conference on Contemporary Management (ICCM), Faculty of Management Studies and Commerce, University of Jaffna, pages 547-563.
  • Shivany, S. (2017). திருமணமான தமிழ்ப்பெண்களின் முன்னேற்றத்தைத் தீர்மானிக்கும் காரணிகள், Association of Third World Studies South Asia, Chapter (ATWS, SAC), Twenty-Second Annual Conference, The Faculty of Arts, the University of Jaffna on 28, 29, &30 November 2017, Page: 83.
  • Shivany, S., Dilogini, K., Grace, H. Hensman., & Kajanthy, K .(2017).Exploring the Model for Multimedia Messaging Services Marketing for Special Context, International Conference on Advanced Marketing: Marketing for Next Generation, on 26th And 27th Of January 2017, Organised by University of Kelaniya, Page No:12.
  • Suganya, A., Mary Theresha, S., Queenmary Figurado, X. M., Glodiya, Fernando, N. I., Lathursha, S., Sinduja, K., & Shivany, S. (2017). The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna Market.  International Conference on Advanced Marketing: Marketing for Next Generation, on 26th And 27th of January 2017, Organised by University of Kelaniya, Page No:62.
  • Vasishnavai, S., Vinothini, R., Thadshaniya, I., Vimalini, V., Suvithika, S., Keerthika, S., & Shivany, S . (2017). Psychological Factors and Customer Satisfaction at the Retail Stores in Jaffna Market, International Conference on Advanced Marketing: Marketing for Next Generation, on 26th And 27th of January 2017, Organised by University of Kelaniya, Page No: 64.
  • Dilogini, K., & Shivany, S. (2017). Exploring the Model for Consumer Characteristics Linked with Technology Marketing. International Journal of  Business and  Social Science Research. Volume 6(1), pages  27-36.
  • Shivany, S. (2016). Critical Discourse analysis of Tamil Cultural identity in Celebrity Endorsement Advertisements. Journal of Business Studies, Published by the Faculty of Management Studies and Commerce, University of Jaffna.Vol 03, issue 2, pages :56-80 ISSN 2362-0269.
  • Shivany, S., &Velnampy, T.   (2016). Content Analysis of Tamil TV Commercials Aimed at Women in The Post War Context,  13th International Conference on Business Management (ICBM), held on  7th And 8th of December 2016, pages:560-574.
  • Dilgini, K., & Shivany, S. (2016). Technology in Marketing World: A Theoretical Review, 13th International Conference on Business Management (ICBM), on 7th And 8th of December 2016, pages:637-651.
  • Shivany, S. (2016). Content Analysis of Green Advertisement Messages Conveyed by Small, Medium, and Micro Enterprises in Northern Province, The Jaffna University Research Conference (JUICE), Held on 12th and 13th of 2016, Pages100-106.
  • Shivany, S.(2016). பசுமைச்சந்தைப்படுத்தல் தந்திரோபாயங்களைக் கையாள்வதில் பெண் சிறுகைத்தொழில் முயற்சியாளர்கள் எதிர் கொள்ளும் சவால்கள், The Jaffna University Research Conference (JUICE), held on the 12th And 13th of 2016, Pages130-136.
  • Bakeerathy, V., Vaishnavi, S., & Shivany, S. (2016). Exploring The Innovative Model For Waste Material Management (WMM) (A Poster Presentation), International Conference on Contemporary Management (ICCM-2016), Faculty of Management Studies and Commerce. The University of Jaffna pages 496-510.
  • Pavithra, S., Niththiya, N., & Shivany, S. (2016). Exploring the Factors Influencing Mothers Brand Choices on Baby Diaper Brands (An Applied Marketing Research) , International Conference on Contemporary Management (ICCM-2016), Conducted by Faculty of Management Studies and Commerce, University of Jaffna, pages579-592.
  • Shivany, S., &Velnampy, T. (2016). Consumer Responses Towards The 4PS Marketing Strategies in The Conflict-Affected Areas of Sri Lanka: A Grounded Theory Approach, 12th International Conference on Business Management (ICBM),  7th And 8th Of December 2016, pages: 1-26.
  • Shivany, S., & Velnampy, T. (2016). Content Analysis of Tamil TV Commercials, Aimed at Women in The Post War Context, 13th International Conference on Business Management (ICBM) 2016, on 7th And 8th of December 2016, Page No:32.
  • , Sathana. V., Piriya, M. (2016). Challenges Faced by Dairy Producers for Pursuing Sustainable Livelihood in Mullaithivu District, Abstract Published in Conference Proceedings, Vol:02. International Conference on Dry Zone Agriculture, Held On 15th &16th of December, 2016 Organised by the Faculty of Agriculture, University of Jaffna Sri Lanka, Page No: 24.
  • Dilogini, K., & Shivany, S. (2016). The framework of Technology in Marketing World: A Theoretical Review, 13th International Conference on Business Management ICBM, on 7th and 8th Of December 2016, Organised by University of Srijeyawarthanapura, Page No: 37.
  • Shivany, S. (2016). Content Analysis of Green Advertisement Messages Conveyed by Small, Medium, And Micro Enterprises in Northern Province, Jaffna University Research Conference (JUICE), on 12th And 13th of 2016, Pages 50.
  • Shivany, S., Velnanpy,T., & Kajendra,K.(2015).The cases of women (Micro) Marketers in Northern Province, Sri Lanka. Journal of Business Studies, Published by Faculty of Management Studies and Commerce, University of Jaffna.  Volume1(1), Pages 12-23.
  • Shivany, S., & Velnampy, T. (2015). Grounded Theory as a Methodology for Exploring Marketing Strategies for a Special Context. International Research Journal of Social Science and Management. Volume :04, Number: 11,Page115-126.
  • Sivacamy, S., Shivany, S., & Sivanenthira, S. (2015). Awareness of Food Labelling and Use of The Information in Purchasing Prepacked Food Products Among Consumers in Jaffna District: Special Reference to Supermarkets. International Journal of Commerce (IJC), published by Global Association of Commerce and Management, Tamilnadu, India. Vol:2, issue 3, pages:6-9  .ISSN 2394-9597.
  • Shivany, S., Velnampy, T., & Kajendra, K . (2015) .Literature survey on post-war Marketing strategies for the conflict-affected areas of Sri Lanka. Annamalai International Journal of Business Studies and Research. Special Issue, October 2015, pages: 73-85
  • Dilogini, K., & Shivany, S . (2015). Resolving methods for parent children conflict engaged by TV commercials in the post-war market. Journal of New media, and mass communication. Vol,35, Pages:56-65.
  • DiloginiK, & Shivany,S. (2015). Television advertisement and Children’s Behavior: parents, an experience-based study in the post-war context. An International Multi-disciplinary Research Journal. Vol 5, issue 4, pages:147-166.
  • Vahini S., Shivany, S., & Sivanenthira, S. (2015). Determinants of Demand in Hotel Industry, Special Reference to Jaffna District. Annamalai, Business Review. Special Issue, 2015, pages:5-13.
  • Shivany,S., Ratnam, E.,Sivarajah,K., Karunanithy,M., Rajumesh,S., Sivesan,S., Sathana,V., Kumaratheepan, V.,Sivanenthira,S.,& Dilogini.,K .(2015). Role of Marketing Department of a University In Boosting Micro Marketers in an Unethical Business Environment, International Conference on Contemporary Management (ICCM), ISSN-2448-9883, Pages 930-946.
  • Dilogini,k., & Shivany, S. (2014). Age variances of children and conflict with their parents instigated by television advertisements.  South Asian Journal of marketing & management research.Vol.4, issue-12, pages.
  • Sivanenthira, S., & Shivany, S . (2013), Factors influencing Customer Perceived Value of Services of Medical Clinics. EXCEL International Journal of Multidisciplinary Management Studies. Volume 3 (5), pages:254-270.
  • Shivany, S., Velnampy, T., & Kajendra, K. (2014). Micro Credit Marketing Strategies In The Post War Marketing Context, 1st International Conference on Contemporary Management(ICCM), Organised By The Faculty of Management Studies and Commerce, University Of Jaffna, pages:753-770.
  • , Kajendra, K., & Shivany, S. (2013). Marketing Strategies for the Livelihood Income Generating Activities in The Post War-Marketing Context, 9th International Conference on Business Management:  Turning Crisis into Opportunities and meeting the Unmet ( ICBM 2012), pages:180-194.
  • Shivany, S. (2012). The prominence of Information Bases & Media Assessment in The Post Conflict Marketing Environment. International Multidisciplinary Research Journal. Volume 2(6), pages.
  • Shivany, S.(2011). An Empirical Investigation of The Effect of Customer Participation on ATM’s Services Performance, 8th International Conference on Business Management, Researching into Realities of Management -For Better Well-Being’s(ICBM-2011), held on 8th And 9th of December, 2011, Pages 537-544.
  • Shivany, S. (2011). Exploring the Pattern of Consumer Brand Choices in The Post Conflict Marketing Environment: Grounded Theory Approach, The International Conference on Leading Beyond Horizon; Engaging Future, Organised by The Department of Business Administration, Annamalai University India, on 28th and 30th of July 2011, Pages 281-286.
  • Shivany, S (2011) Exploring Consumers’ Attitude Toward Local TV Commercials In The Post Conflict Marketing Environment: Grounded Theory Approach, Competency Building Strategies in Business & Technology, International Research conference organised by Sairam Institute of Management Studies. Vol.2, pages:178-183.
  • Fazeela, J.A.&. Shivany, (2011). Impact of Integrated Mobile Marketing Communication on Customer Perceived Value of Services and The Contribution of The Technology as a Moderator, Special Application to the Private Commercial Banks in Sri Lanka, International Conference on Leading Beyond Horizon: Engaging Future Organization, Annamalai University India, Pages 336-353.
  • Shivany, S., and Sanchieef, A.(2011).Impact of Information Technology on Customer Satisfaction, Special application to the Post Conflict Banking Environment, International Conference on Competency building strategies in Business and Technology, 2. Sairam Institute of Management Studies, India, pages:173-178.
  • Fazeela, J.A.,& Shivany,S .(2010). Impact of Integrated Mobile Marketing Communication on Customer Perceived Value of Services in Sri Lankan Commercial Banking Sector, International Research Conference on Management and Finance, University of Colombo, 2010, Pages 393-406.
  • Shivany, S . (2010). Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities, Annual Research Conference, University of Jaffna, Sri Lanka, held on 15th November 2010, pages
  • Grace H. Hensman., kajanthy, Shanmuganathan., Dilogini,Kurunathan., & Shivany, S. (2017). Exploring the model for Multimedia Messaging Services for Special context, International Conference on Advanced Marketing (ICAM), organised and proceedings published by the International Institute of Knowledge Management (TIIKM), Pages 16-26.
  • Shivany, S . (2011). Importance of Information Sources and Media Evaluations in The Post Conflict Marketing Environment, International Conference on Modern Trends in Innovative Management, MTIM, 2011, Organised by Faculty of Management Studies, Rajarata University of Sri Lanka, Page No 31.
  • Shivany, S. (2020). சமூக விஞ்ஞான ஆய்வுகளுக்கான மென்பொருளில் (SPSS) தரவுப்பகுப்பாய்வு, (Data analysis in SPSS) Semamadu Publication, ISBN-978-955-685-162-9.
  • Shivany, S. (2020). நுகர்வோர் நடத்தை (Consumer Behaviour) . Lanka Book Depot Publication. ISBN -978-955-705-402-5.
  • Shivany, S. (2020). Consumer psychology. Kumaran Book House Publication.ISBN-955659703-4.
  • Shivany, S. (2020). Case studies in marketing, Semamadu Publication. ISBN-978-955-685-161-8.
  • Shivany, S. (2017). சந்தைப்படுத்தல் முகாமைத்துவம் (Marketing Management). Guru Printers Publication. ISBN- 978-955-4511-01-09.
  • Shivany, S. (2017). வியாபாரச்சூழல் (Business Environment). Guru Printers Publication. ISBN-978-955-4511-02-6.
  • Shivany, S. (2017). எனது கட்டுரைகள், (My Articles). Guru printers Publications. ISBN-978-955-4511-03-3.
  • Sivesan, S. (2020). Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry. Journal of Tourismology, 6(2), 147-154.
  • Sivesan, S. (2020). Sustainable Tourism Development in Jaffna District. J. Tour. Hosp, 9, 1-6.
  • Sivesan, S. (2019). Challenges of sustainable tourism in ancient cities: a case study based on Kandy, Sri Lanka. Journal of Business, 6, 1.
  • Sivesan, S. (2018). Examining the Nature of Customer Relationship Marketing in the Case Study of Commercials Bank–Sri Lanka. Global Journal of Management and Business Research.
  • Sivesan, S. (2017). Politics and tourism development: The case of Northern Province-Sri Lanka. Journal of Business Studies, 4(1).
  • Sivesan, S., & Maran, K (2017). Opportunities and Challenges for Employment in Tourism Industry in Northern Province – Sri Lanka. Emperor International Journal of Finance and Management Research (EIJFMR), 3(8), 38-45.
  • Sivesan, S., & Karunanithy, M. (2014). The Impact of Customer Orientation of Service Employees on Customer Satisfaction towards Retention in Finance Companies. European Journal of Business and Management, 6, (1), 25 -29.
  • S., & Velnampy,T. (2013). Factor Analysis of Service Quality in University Libraries in Sri Lanka – An Application of Servqual Model. Industrial Engineering Letters, 3(5), 2013, 40- 49
  • Sivesan, S.,   & Karunanithy, M.  (2013). Personal Demographical Factors and their Influence on Customer Satisfaction from Customer Perspective.  European Journal of Business and Management, 5 (20), 42- 45.
  • Sivesan S, Achchuthan S & Umanakenan R (2013), Green Marketing Practices and Customer Satisfaction: A Special Reference to Leather Goods. Global Journal of Management and Business Research Accounting and Auditing, 13(3), 51-59.
  • Sivesan,S., & Thusyanthi, N, (2013). An empirical study of tourists’ expectations and tourists’ perceptions with reference to heritage attributes of Sri Lanka. Industrial engineering letters, 3(10), 1-6
  • Sivesan, S., & Karunanithy, M. (2013).  The Impact of Heritage Attributes on the Satisfaction of Tourism in Sri Lanka. European Journal of Business and Management, 5,(27), 76- 81
  • Sivesan, S. (2013). Impact of celebrity endorsement on brand equity in cosmetic product. International Journal of Advanced Research in Management and Social Sciences, 2(4), 1-11.
  • Karunanithy, M., & Sivesan, S. (2013). An empirical study on the promotional mix and brand equity: Mobile service providers. Industrial engineering letters, 3(3), 1-9.
  • Sivesan, S., & Achchuthan, S. (2013). Customer Perception towards Relationship Marketing and Personal Demographic Variables: A study of Jaffna District, Srilanka. Management and Administrative Sciences Review, 2(1), 67-78.
  • Sivesan, S. (2012). Service quality and customer satisfaction: a case study-banking sector in Jaffna district, Sri Lanka. International Journal of Marketing, Financial Services & Management Research, 1(10), 1-9.
  • Sivesan, S., & Achchuthan, S. (2012). How Relationship Marketing Contributes to Gaining Customer Loyalty to Banking Industry in Sri Lanka? Asian Journal of Multidimensional Research, 1(3).
  • T and Sivesan.S. (2012), Determinants of Key factors on customer value   in Sri Lankan mobile service industries, SMART International Journal of Management, 8(2),11-17.
  • Sathana V., Velnampy T., Rajumesh S. (2021) Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs). In: Dhiman S., Samaratunge R. (eds) New Horizons in Management, Leadership and Sustainability. Future of Business and Finance. Springer, Cham.https://doi.org/10.1007/978-3-030-62171-1_4
  • Sathana, V., Velnampy, T., & Rajumesh, S. (2019). The effect of competitive and green marketing strategy on development of SMEs. Journal of Business Studies, 6(1), 1–21. DOI: http://doi.org/10.4038/jbs.v6i1.39
  • Vaikunthavasan, S., Velnampy, T., & Rajumesh, S. (2016). Challenges and opportunities associated with development of small and medium enterprises in Jaffna district. Journal of Business Studies, 3(1), 64–83. DOI: http://doi.org/10.4038/jbs.v3i1.32
  • Saravanabawan, A., & Rajumesh, S (2010). “Perceived Extrinsic, Intrinsic Rewards and perceived Job performance in Banking Sector Employees in Jaffna District” in Annual research conference organized by University of, Jaffna (2010).Kumaradeepan. V, & Rajumesh, S, (2011). “The impact of Service Responsiveness on Customer Switching in Telecommunication Industry, Jaffna District, Sri Lanka, proceeding of International Conference on Competency Building Strategies in Business & Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rdof September, 2011, Volume: 01, pp- 414-416
  • Sritharan, V., & Rajumesh, S. (2011) An Investigation of Customer Satisfaction Determinants: An Emprical Study in Jaffna District Private Banking Sector. proceeding of International Conference on Competency Building Strategies in Business & Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rd of September, 2011, Volume: 03, pp- 63-73
  • Rajumesh, S., Kumaradeepan, V.,  Sivanenthira, S., (2015) The Impact Of Creativity On Customer Satisfaction And Brand Loyalty: Special Reference to Mobile Markets in Jaffna,  6th International Conference on Banking, Finance, and Business Technology for Sustaining Economic Development in Global Market, 9th & 10th October 2015.
  • Rajumesh, S., Kumaradeepan, V.,  Sivanenthira, S., (2015) Marketing Channel Strategy in Emerging Rural Value Market: Special Reference to Jaffna Rural Area, 6th International Conference on Banking, Finance, and Business Technology for Sustaining Economic Development in Global Market, 9th & 10th October 2015.
  • V, Rajumesh, S, (2011). “The impact of CRM on Customer Satisfaction- A Case study of Commercial Banks of Jaffna, Sri Lanka, proceeding of International Conference on Leading Beyond Horizen: Engaging Future, Annamalai University, India, 28th to 30th of July, 2011, pp- 368
  • Sivany, S., Ratnam, E., Sivarajah, K., Karunanithy, M., Rajumesh, S., Sivesan, S., Santhana, V., Kumaratheepan, V., Sivanenthira, S., & Dilogini K. (2015), Role of Marketing Department of a University in Boosting Micro Marketers in an Unethical Business Environment, 2nd International Conference on Contemporary Management (ICCM)- Full paper presented and published in third proceedings, ISSN- 2448-9883, Page No. 930-946.
  • Kumaradeepan, V., & Rajumesh, S. (2011) The Impact of Empathy of Service Provider on Customer Switching in Telecommunication Industry in Jaffna District, Sri Lanka. Competency Building Strategies in Business and Technology, Vol III.
  • Sathana, V., Velnampy, T., & Rajumesh, S. (2017), Marketing Strategy of SMEs in Post War Market: A Conceptual Framework, Proceeding of the International Conference on Advance Marketing, Vol. 1, 2017, pp. 27-37
  • Sathana, V., Velnampy, T. and Rajumesh, S. (2018). Development through Competitive and Green Marketing Strategy: Manufacturing SMEs, operating in Jaffna District. 15th International Conference on Business Management- 2018
  • Sathana, V., Velnampy, T. and Rajumesh, S (2018). Factors determining the development of SMEs in Jaffna District, 2ndResearch conference on Business studies. Faculty of Business studies, Vavuniya Campus of the University of Jaffna, 2018.
  • Menakan, N,. and Rajumesh, S. (2019). An Empirical Investigation on Product Innovation and Its Impact on Customer Satisfaction: Evidence from Samsung Mobile Phone Users In Jaffna Peninsula, 5th International Conference on Contemporary Management ICCM-2019. Faculty of Management Studies and Commerce, University of Jaffna.
  • Saravanabawan, A., Sivanathan, K. and Rajumesh, S. (2019) Examining The Determinants Of The Performance Of Family Owned Business: A Case Of Colombo District In Sri Lanka, at the International Journal of Arts & Sciences’ (IJAS) American Canadian Conference for Academic Disciplines which will be held at McGill University, 410 Sherbrooke Street West, Montreal (5 to 8 June 2019) and Ryerson University’s International Learning Center at 240 Jarvis Street, Toronto (11 to 14 June 2019).
  • Sathana, V., Velnampy, T.,  and   Rajumeshs, S., (2019), Innovative Marketing Strategy for (MSMEs): Scale Development and Validation, 10th International Conference on Business and information, Faculty of Commerce and Management Studies,  University of Kelaniya, Sri Lanka.
  • Sathana, V., Velnampy, T.,  and   Rajumeshs, S., (2019), Role of innovative marketing strategy for success of micro, small and medium enterprises(MSMEs), 16th international Conference on Business Management, Monash University Australia, Pg 114
  • Sathana, V. Velnampy, T.,  and Rajumesh, S., (2018), Factors determining the development of SMEs in Jaffna District, 2ndResearch conference on Business studies. Faculty of Business studies, Vavuniya Campus of the University of Jaffna
  • Rajumesh, S. (2019) Sustainable Marketing, 26th Annual Scientific Sessions of the Jaffna Science Association, held on 31st July,1 & 2, August 2019.
  • Velnampy, T., & Sivesan, S. (2012). Determinants of Employees’ Job Satisfaction: A Study of Banking Industries in Sri Lanka. Global Journal of Management and Business Research, 12(22).
  • Velnampy, T., & Sivesan, S. (2012). Determinants of Customer Relationship Marketing of Mobile Services Providers in Sri Lanka:-An application of Exploratory Factor Analysis. Industrial Engineering Letters, 2(6), 10-15.
  • Velnamby, T., & Sivesan, S. (2012). Impact of Customer Relationship Marketing on Customer Value Creation in Mobile Service Providers, Herald Journal of Marketing and Business Management 1(1), 16-21.
  • Velnampy, T., & Sivesan, S. (2012). Customer relationship marketing and customer satisfaction: a study on mobile service providing companies in Sri Lanka. Global Journal of Management and Business Research, 12(18), 318-324.
  • Sivesan, S. (2012). Heritage Attributes and its role in the satisfaction of tourist in Sri Lanka, KKIMRC. International Journal of Research in Social Sciences and Humanities, 1, (1),
  • Sivesan, S. (2008). Application of Balance Score Card in Baking Sectors, Journal of   Catalyst, Vo-01, No-03, Sri Lanka.
  • Kumaradeepan, V (2021) The nexus between Determinants of Social Media Effectiveness and Purchase Intention: Special reference to women led SMEs in Northern Province of Sri Lanka. Published in proceeding of the International conference on Contemporary Management ICCM 2021, April 2021,
  • Wimalaweera, W.C.S and Kumaradeepan, V (2020) The relationship between promotional strategies and parents satisfaction in international schools in anuradhapura district. published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020,
  • Senavirathe, T.N and Kumaradeepan, V (2020) Analysis of Customer Attitude towards purchase intention on skin care products in Anuradhapura District, Sri Lanka, published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020,
  • Sutharsana, S.A & Kumaradeepan, V (2019) “The Impact of Privacy Risk on Face book fan Page loyalty, Emperical study of Face book users: Abstract proceeding of (ICCM 2019), International Conference on Contemporary Management 2019, 29thand 30th of July 2019, pp: 43
  • Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on Brand preference special references in Lubricant Market in Jaffna district published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27thJanuary 2017, pp: 14
  • Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on buyers characteristics towards the Liquer products in Jaffna District published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27thJanuary 2017, pp: 35
  • V, Nalin Abeysekara, (2011). “Customer Relationship as a Strategy for better Banking relationship- a comparative study of Peoples Bank and Sampath Bank, proceeding of International Symposium post war economic development through science, Technology and Management, of South Eastern University of Sri Lanka, April, 19th, 20thand 21st, 2011, pp- 38
  • V, Nalin Abeysekara, (2011). “Application of model of 3Cs in Banking industry in Sri Lanka- Special Reference to Commercial Banks,” Proceeding of Eighteenth Annual Sessions of Jaffna Science Association  of University of Jaffna, Sri Lanka, April, 06thand 8th, 2011, Vol: 18, No: 01, pp- 26
  • V, Nalin Abeysekara, (2010). “The Impact of Customer Relationship Marketing on Customer Satisfaction- A case study of state bank” Proceeding of 09thAnnual Research Session, on Towards post war development, of Eastern University of Sri Lanka, Dec, 17th & 18th , 2010, pp- 38
  • V, Nalin Abeysekara, (2010). “Transformational Leadership of salesperson for better Customer Relationship- Special reference to Insurance Market in Sri Lanka” Proceeding of University of Jaffna, Annual Research Session, on Knowledge for Reconciliation and Development” , Nov, 15th, 2010, pp- 94
  • Rajumesh S and Kumaradeepan. V, (2011). “EMPATHY OF SERVICE PROVIDER ON CUSTOMER SWITCHING IN TELECOMMUNICATION INDUSTRY IN JAFFNA” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2011) Nov, 16, 2011, pp- 32
  • V, (2010). “Community Based Structures to Become the focal point in all development Activities in Villages towards sustainable development: A case study in vavuniya District” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2010) Oct, 27, 2010, pp- 32
  • V, Nalin Abeysekara, (2009). “The Impact of Internal Marketing Strategy consumer satisfaction: A case study of Peoples’ Bank, Vavuniya” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2009) Nov, 18, 2009, pp- 60
  • K & Kumaradeepan. V, (2009). “Working Capital Management and firm’s Performance: An analysis of Sri Lankan manufacturing companies” proceeding of International Conference on Indigenous management Practices (ICIMP-2009), Annamali University, Chithamparam, India. July, 16, 17 & 19, 2009, pp- 57
  • V, (2009). “Culture and its influence in Hotel industries” Proceeding on the Conference of Food Culture and healthily Life, Pandit G. P. Wickramarachchi Memorial Research Symposium, University of Kelaniya, March 03, 2009, pp: 28
  • V, & Selvarajan. P, (2008). “Changing Role of Sri Lanka Customs in International Trade” Empirical study, proceeding of Vavuniya Campus Annual Research Session (VCARS-2008) Nov, 18, 2008, pp- 38
  • V, (2008). “Importance of Internal marketing and its application in Service Sector, (Special reference in Banking Sector), Proceeding of NCAS Conference on Fundamental and Operational Research for development conference on Humanities and Social Science, Oct, 2008, pp: 56
  • ABSTRACT PROCEEDING: Kumaradeepan, V (2021) The nexus between Determinants of Social Media Effectiveness and Purchase Intention: Special reference to women led SMEs in Northern Province of Sri Lanka. Published in proceeding of the International conference on Contemporary Management ICCM 2021, April 2021
  • Wimalaweera, W.C.S and Kumaradeepan, V (2020) The relationship between promotional strategies and parents satisfaction in international schools in anuradhapura district. published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020
  • Senavirathe, T.N and Kumaradeepan, V (2020) Analysis of Customer Attitude towards purchase intention on skin care products in Anuradhapura District, Sri Lanka, published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020
  • Sutharsana, S.A & Kumaradeepan, V (2019) “The Impact of Privacy Risk on Face book fan Page loyalty, Emperical study of Face book users: Abstract proceeding of (ICCM 2019), International Conference on Contemporary Management 2019, 29thand 30th of July 2019, pp: 43
  • Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on Brand preference special references in Lubricant Market in Jaffna district published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27thJanuary 2017, pp: 14
  • Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on buyers characteristics towards the Liquer products in Jaffna District published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27thJanuary 2017, pp: 35
  • V, Nalin Abeysekara, (2011). “Customer Relationship as a Strategy for better Banking relationship- a comparative study of Peoples Bank and Sampath Bank, proceeding of International Symposium post war economic development through science, Technology and Management, of South Eastern University of Sri Lanka, April, 19th, 20thand 21st, 2011, pp- 38
  • V, Nalin Abeysekara, (2011). “Application of model of 3Cs in Banking industry in Sri Lanka- Special Reference to Commercial Banks,” Proceeding of Eighteenth Annual Sessions of Jaffna Science Association  of University of Jaffna, Sri Lanka, April, 06thand 8th, 2011, Vol: 18, No: 01, pp- 26
  • V, Nalin Abeysekara, (2010). “The Impact of Customer Relationship Marketing on Customer Satisfaction- A case study of state bank” Proceeding of 09thAnnual Research Session, on Towards post war development, of Eastern University of Sri Lanka, Dec, 17th & 18th , 2010, pp- 38
  • V, Nalin Abeysekara, (2010). “Transformational Leadership of salesperson for better Customer Relationship- Special reference to Insurance Market in Sri Lanka” Proceeding of University of Jaffna, Annual Research Session, on Knowledge for Reconciliation and Development” , Nov, 15th, 2010, pp- 94
  • Rajumesh S and Kumaradeepan. V, (2011). “EMPATHY OF SERVICE PROVIDER ON CUSTOMER SWITCHING IN TELECOMMUNICATION INDUSTRY IN JAFFNA” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2011) Nov, 16, 2011, pp- 32
  • V, (2010). “Community Based Structures to Become the focal point in all development Activities in Villages towards sustainable development: A case study in vavuniya District” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2010) Oct, 27, 2010, pp- 32
  • V, Nalin Abeysekara, (2009). “The Impact of Internal Marketing Strategy consumer satisfaction: A case study of Peoples’ Bank, Vavuniya” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2009) Nov, 18, 2009, pp- 60
  • K & Kumaradeepan. V, (2009). “Working Capital Management and firm’s Performance: An analysis of Sri Lankan manufacturing companies” proceeding of International Conference on Indigenous management Practices (ICIMP-2009), Annamali University, Chithamparam, India. July, 16, 17 & 19, 2009, pp- 57
  • V, (2009). “Culture and its influence in Hotel industries” Proceeding on the Conference of Food Culture and healthily Life, Pandit G. P. Wickramarachchi Memorial Research Symposium, University of Kelaniya, March 03, 2009, pp: 28
  • V, & Selvarajan. P, (2008). “Changing Role of Sri Lanka Customs in International Trade” Empirical study, proceeding of Vavuniya Campus Annual Research Session (VCARS-2008) Nov, 18, 2008, pp- 38
  • V, (2008). “Importance of Internal marketing and its application in Service Sector, (Special reference in Banking Sector), Proceeding of NCAS Conference on Fundamental and Operational Research for development conference on Humanities and Social Science, Oct, 2008, pp: 5
  • Sathana V., Velnampy T., Rajumesh S. (2021) Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs). In: Dhiman S., Samaratunge R. (eds) New Horizons in Management, Leadership and Sustainability. Future of Business and Finance. Springer, Cham.https://doi.org/10.1007/978-3-030-62171-1_4
  • Sathana, V., Velnampy, T., & Rajumesh, S. (2019). The effect of competitive and green marketing strategy on development of SMEs. Journal of Business Studies, 6(1), 1–21. DOI: http://doi.org/10.4038/jbs.v6i1.39
  • Sathana Vaikunthavasan, Charles Jebarajakirthy & Amit Shankar (2019) How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices, Journal of Nonprofit & Public Sector Marketing, 31:3, 274-302, DOI: 1080/10495142.2018.1526741(ABDC Rank B).
  • Sathana, V., (2018). Problems and challenges associated with value addition: with special reference to coconut based productions in Jaffna District. Kelaniya Journal of Management, 6, pp.24–38. DOI: http://doi.org/10.4038/kjm.v6i0.7538
  • Vaikunthavasan, S., Velnampy, T., & Rajumesh, S. (2016). Challenges and opportunities associated with development of small and medium enterprises in Jaffna district. Journal of Business Studies, 3(1), 64–83. DOI: http://doi.org/10.4038/jbs.v3i1.32
  • Vaikunthavasan, S. and Samarakoon, S.M.A.K., (2015). Market orientation, innovativeness and performance in e-learning programme of Sri Lankan universities. Kelaniya Journal of Management, 4(1), pp.90–115. DOI: http://doi.org/10.4038/kjm.v4i1.7490

 

  • Sathana, T.Velnampy,  and   S.Rajumesh, (2019), Innovative Marketing Strategy for (MSMEs): Scale Development and Validation, 10thInternational Conference on Business and information, Faculty of Commerce and Management Studies,  University of Kelaniya, Sri Lanka
  • Sathana, T.Velnampy,  and   S.Rajumesh, (2019), Role of innovative marketing strategy for success of micro, small and medium enterprises(MSMEs), 16thinternational Conference on Business Management, Monash University Australia, Pg 114
  • Sathana, T.Velnampy and S.Rajumesh, (2018), Factors determining the development of SMEs in Jaffna District, 2ndResearch conference on Business studies. Faculty of Business studies, Vavuniya Campus of the University of Jaffna
  • Sathana, T.Velnampy and S.Rajumesh, (2018), Development through Competitive and Green marketing strategy of Manufacturing SMEs operating in Jaffna district” , 15thInternational Conference on Business Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura.
  • Sathana, T.Velnampy, and   S.Rajumesh, (2017),A Conceptual Frame work of Marketing Strategy: A study on SMEs in Postwar Environment, International Conference on Social science Research for sustaining Business & Economy in Global Market which was held on 20thand 21st of September 2019 in Sai Ram Institute of Management Studies, Chennai.
  • Sathana (2017). Problems and Challenges Associated with Value Addition: special reference Coconut Based Productions in Jaffna District. 8thInternational Conference on Business and Information, University of Kelaniya
  • Sathana, T.Velnampy,  and   S.Rajumesh, (2017),Marketing strategy of MSMEs in post war market: a conceptual framework. Full paper proceeding of International conference on advanced marketing.
  • Sathanna , and S.Kajanthy (2017), Determining factors in adopting the social media applications for the development of SMEs in Jaffna district, Full paper proceeding of International Conference on Contemporary Management, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka
  • I.S.Senevirathna, V. Sathanna , and S.Kajanthy (2017), Impact of social media marketing activities on customer purchasing intention special reference to hotel industry in North Central province, full paper proceeding of International Conference on Contemporary Management, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka
  • Vaikunthavasan, T.Velnampy,  and   S.Rajumesh, (2016) Challenges and opportunities associated with development of small and medium enterprises in Jaffna district, full paper proceeding of International Conference on Contemporary Management, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka.
  • Vaikunthavasan (2016) Customer Satisfaction Through Market Orientation: Empirical Investigation Of The Three Market Oriented Components, full paper proceeding of International Conference on Contemporary Management, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka.
  • Vaikunthavasan, S. and Jebarajakirthy,C. (2015) Encouraging Innovativeness in Universities through Market Orientation Practices, ANZMAC, Sydney, 30 Nov- 2 Dec.
  • Sathana Vaikunthavasan and Kajnthini. Shanmugananthan (2015) Influence of Social Media Characteristics On Consumer Purchase Intention, full paper proceeding of International Conference on Contemporary Management, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka.
  • Shivani .S, Sathana V, E.Rantnam, S.Sivarajah, K Karunanithy, S.Rajumesh and V.Kumaratheepan (2015). Role of Marketing Department of a University in Boosting Micro Marketers in an Unethical Business Environment, full paper proceeding of International Conference on Contemporary Management, Faculty of Management Studies and Commerce,  University of Jaffna,  Sri Lanka.
  • Vaikunthavasan and Samarakoon, S.M.A.K., (2015) , 2014 Market orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities, full paper proceeding of International Conference on Business & Information (ICBI), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka,
  • Vaikunthavasan (2012), factors affecting the consumers’ choices of toothpaste in jaffna, sri lanka JUICE-2012 , Faculty of  Management Studies   and Commerce, University of Jaffna, Sri Lanka,July20th2012
  • Vaikunthavasan (2011), The Relationships of Customer Perceived Value, Customer Satisfaction and Customer Loyalty: An Empirical Study , full paper proceeding of 6thInternational Research Conference on Management and Finance, Colombo, 16th December, 2011
  • Vaikunthavasan (2011), The Impact of the Product Attributes on Consumer Choices of Toothpaste, full paper proceeding of  Eighth International conference on Business Management – 2011 Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka, December 9th2011,Pg 524
  • Vaikunthavasan (2011), Impact of Customer Perceived Value on Customer Satisfaction: An Empirical Study in Bank of Ceylon full paper proceeding of International conference on Business & Information (ICBI), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka, October 20th2011 Pg:121
  • Dilogini K and Y Thasika (2018) “Where the optimal balance is between public and private jobs: A qualitative study of Graduates from University of Jaffna”, Journal of business studies, Faculty of Management Studies, University of Jaffna.
  • Dilogini Kurunathan and Shivany Shanmugathas (2017). Exploring the Model for Consumer Characteristics Linked with Technology Marketing. J. Bus. Soc. Sci. Res. 6(1): 27-36.
  • Achchuthan, S., Prahalathan, B., Umanakenan, R., Kajenthiran. K. (2021, September 2) Enhancing Behavioural Intention among Young Consumers to Choose Green Hotels: Evidence from a Frontier Market [Paper presentation]. 10thInternational Conference on Management and Economics (ICME) 2021, University of Ruhuna, Sri Lanka (pp. 360-372).   (http://ir.lib.ruh.ac.lk/xmlui/bitstream/handle/iruor/3716/28_085_Author%20proof_MM.pdf?sequence=1&isAllowed=y)
  • Achchuthan, S., Jebarajakirthy, C., Karunanithy. M., & Kajenthiran, K. (2017). Customer loyalty to supermarkets via service quality, ANZMAC 2017, Melbourne, Australia, 4-6 Dec. (https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf)
  • Achchuthan, S., Jebarajakirthy, C., Karunanithy. M., & Kajenthiran, K. (2016). Enhancing customer loyalty to supermarkets through retailing service quality practices. ANZMAC 2016, Christchurch, New Zealand, 5-7 Dec.(https://researchoutput.csu.edu.au/ws/portalfiles/portal/20045831)
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  • Hensman, G.H., and Samarasinghe, D.S.R. (2020). Can Sustainable Environmental Knowledge and attitude make a difference in Sri Lanka?, P. Pratheepkanth & N. Kengatharan (Eds.), Business insights: Finance, People and Environment (pp. 105-136). Chemamadu Poththakasaalai.
  • Y., Hensman, G. H., and Kurunathan, D. (2019). “Patterns of Women Entrepreneurship: A Qualitative Study of Sri Lanka”. International Conference on Business Management 2019, Monash University, Australia.
  • Hensman, G., H and Samarasinghe., R (2018). Perceived motivational factors of sustainable consumption behaviour: Future propositions’, RCBS 2018, Faculty of Business Studies, Vavuniya Campus. Sri Lanka.
  • S., and Hensman, G., H. (2017). Tourism and Economic Social Development in Jaffna District. 6th International Conference of Sabaragamuwa University of Sri Lanka, Sri Lanka.
  • S., and Hensman, G., H. (2017). Green Banking practices of public sector banks in Sri Lanka. Eighteen Annual sessions, Jaffna Science Association, Sri Lanka.
  • Hensman, G. H., and Kurunathan, D. (2017) ICC Code on advertising practices and Sri Lankan advertisements: Poster presentation. International Conference of Contemporary Management, Sri Lanka.
  • Hensman, G. H., Shanmuganathan, K., Kurunathan, D., and Shanmugathas, S(2017). Exploring a model for Multi Media Messaging Services for special context. The International Conference on Advanced Marketing, Vol. 1, 2017, pp.16-26. Sri Lanka.
  • Hensman, G. H., and Kumaradeepan .V (2015). Impact of Philanthropic & Ethical Responsibility on Customer Satisfaction in State Commercial Banks in Jaffna District. International conference on Banking, Finance, Business &Technology, India.
  • Hensman, G. H., and Kumaradeepan, V. (2015). Impact of Corporate Social Responsibility on Customer Satisfaction in state commercial banks in Jaffna District. International Research Symposium, Rajarata University of Sri Lanka.
  • Kurunathan, D., and Hensman, G. H., (2014). The Impact of Promotional Mix Elements on Brand Equity: Banking Sector in Jaffna Peninsula. Jaffna University International Conference, Sri Lanka.