Ms. Grace Hyacinth Hensman
BBA Mkg (Spl), CIMA Adv Dip MA (UK), AMSLIM,
M.Sc in Management (SJP)
Senior Lecturer
0212220389
grace_hensman@univ.jfn.ac.lk
Research Interests:
Image Processing
Sustainable Consumption
Sustainable Marketing
Corporate Social Responsibility
Customer Relationship Management
Marketing Communication
Academic Qualifications
- M.Sc in Management, University of Sri Jayewardenepura, SL
- BBA specialized in Marketing, University of Jaffna, SL
Professional Qualifications
- CIMA Adv Dip MA (UK)
- Diploma in Banking and Finance (DBF)
Academic Positions
- Lecturer in Marketing, UOJ, SL
- Temporary Assistant Lecturer in Marketing, UOJ, SL (Jul, 2016 – Jan, 2018)
Resource Person
- Served as an Assistant Facilitator for the hands-on-training on SPPS Package conducted by the Department of Marketing, 2018
- Served as IQA-SER Write-Up Assistants in Faculty of Management Studies & Commerce, 2018
- Facilitator for one day Seminar/workshop organised by the Management Development & Training Institute (MDTI), Northern Province on “Logistics & Supply Chain Management,2018
- Facilitator for one day Seminar/workshop organised by the Management Development & Training Institute (MDTI), Northern Province on “Event Management”,2018
- Facilitator for one day Seminar/workshop organised by the Management Development & Training Institute (MDTI), Northern Province on “Production Management”,2019
- Assistant for one day Orientation Training programme for the Graduates (Management Package) held on September 16, 2020 at Kopay Christian College.
- One of the Resource Persons for one day Orientation Training programme for the Graduates (Management Package) held on September 23, 2020 at Kilinochchi Training Centre.
- Assistant for one day Orientation Training programme for the Graduates (Management Package) held on September 28, 2020 at Kopay Christian College.
- Assistant for one day Orientation Training programme for the Graduates (Management Package) held on October 02, 2020 at Kopay Christian College.
Institutional Development
- Member of Publicity Committee of ICCM 2019 & 2021
- Member of Cultural Committee of ICCM 2019 & 2021
- Member of Welcome Committee of ICCM 2021
- Participated in Trade Facilitation Training Program conducted by World Trade Organisation, March 2018
- Training programme on Introduction of SCP resource pack to tertiary/university education sector conducted by Ministry of Mahaweli Development and Environment (MoMDE), December 2018
- Participated in a workshop on “Structural Equation Modeling (with AMOS) for Quantitative Research” conducted by NCAS, June 2018
- Participated in a workshop on “Research Indicators, Scholarly Publications and Research Management” organized by the Library of UvaWellassa University of Sri Lanka, February 2019.
- Participated In a workshop on “Smart PLS” conducted by SDC University of Jaffna, July 2019
- Participated in a workshop on “Counselling and Psychosocial Support” organized by Staff Development Centre, UOJ, July 10, 2019
- Participated in two days symposium on “Empowering Communities to Address Violence against Women and Girls”, July 19 & 20, 2019.
- Participated in the workshop on “Counselling and Psychosocial Support–II” organized by Staff Development Centre, UOJ, November 20, 2019
- Participated in a networking session on “Horizon 2020: EU’s Research and Innovation Programme” organized by the International Collaboration Unit of the university and Delegation of the EU to Sri Lanka, October 23, 2019.
- Participated in the “Workshop on Peace Education”, August 2019.
- Participated in OBE-SCL approach to all academic workshop, March 02, 2020
- Participated in a webinar on “Triangulation Approaches in Research” organized by SLIM, July 31, 2020.
- Participated in a webinar on “How to improve article acceptance rate and publish quicker” organized by International Journal of Accounting and Business Finance (IJABF), Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka in collaboration with Emerald Publishing, India, August 28, 2020.
- Participated in a webinar on “Systematic Literature Review” organized by SAGE, November 10, 2020.
Teaching
- Undergraduate Teaching
- BBAM 3162 Customer Relationship Management
- BBAM 3223 Marketing Communications
- BBAM 4143 Operations Management
Inter-faculty Teaching
Engineering Faculty
- MC 9150 Sustainable Development
- MC 9060 Rural Economic Development and Technology
- APS401XM2 Industrial management
Admin Roles
- Academic Career Guidance Advisor since July 2022
- Students’ Counselor for the Faculty of Management Studies & Commerce (FMSC) since March 2021
- Member of the Library Committee of FMSC since June 2021
Hensman, G.H., and Geethanjalee, U.M.U. (2023). The Impact of Customers – Salesmen’s Relationship on Consumer Loyalty in Sri Lanka. Journal of Management XVII (I).
Hensman, G.H., and Sathana, V. (2023). Competency Marketing in SME Sector: A mixed method approach. Journal of Management and Tourism Research.
Thasika.Y., Hensman, G. H., and Dilogini, S. (2023). Impact of Post Covid 19 outbreak in MSME Sector in Sri Lanka. Proceedings of Jaffna Science Association. Vol 29 (1). pp.41
Hensman, G.H., and Thasika, Y. (2022). The Silenced Voices: Women Online Harassment. Research Symposium on Gender Equity and Equality [RSGEE-2022], University of Jaffna held on 28 October 2022. pp.13.
Hensman, G.H., and Dilogini, S. (2022). “Out” Or“Not Out” in Higher Education: The Lived Experiences of a Transgender Student. Research Symposium on Gender Equity and Equality [RSGEE-2022], University of Jaffna held on 28 October 2022. pp.16.
Hensman, G.H. (2022). Towards Sustainable Consumption Behaviour in Sri Lanka: An Environmental Perspective Study. 13th International Conference on Business and Information 2022, University of Kelaniya, Sri Lanka held on 18 November 2022. pp.25
Hensman, G.H., and Sivesan, S. (2022). Radicalisation and its impact on social change in Nallinakkapuram. Discourses on Youth Radicalisation in Sri Lanka. Centre for Poverty Analysis – 2022.
Hensman, G.H. (2021). Challengesin tomato cultivation and marketing: a thematic analysis. Journal of Agriculture and Value Addition. 4(2): 13˗25.
Hensman, G.H., and Samarasinghe, D.S.R. (2020). Can Sustainable Environmental Knowledge and attitude make a difference in Sri Lanka?, P. Pratheepkanth & N. Kengatharan (Eds.), Business insights: Finance, People and Environment (pp. 105-136). Chemamadu Poththakasaalai.
Thasika.Y., Hensman, G. H., and Kurunathan, D. (2019). “Patterns of Women Entrepreneurship: A Qualitative Study of Sri Lanka”. International Conference on Business Management 2019, Monash University, Australia.
Hensman, G., H and Samarasinghe., R (2018). Perceived motivational factors of sustainable consumption behaviour: Future propositions’, RCBS 2018, Faculty of Business Studies, Vavuniya Campus. Sri Lanka.
Sivesan. S., and Hensman, G., H. (2017). Tourism and Economic Social Development in Jaffna District. 6th International Conference of Sabaragamuwa University of Sri Lanka, Sri Lanka.
Kajanthy.S., and Hensman, G., H. (2017). Green Banking practices of public sector banks in Sri Lanka. Eighteen Annual sessions, Jaffna Science Association, Sri Lanka.
Hensman, G. H., and Kurunathan, D. (2017) ICC Code on advertising practices and Sri Lankan advertisements: Poster presentation. International Conference of Contemporary Management, Sri Lanka.
Hensman, G. H., Shanmuganathan, K., Kurunathan, D., and Shanmugathas, S(2017). Exploring a model for Multi Media Messaging Services for special context. The International Conference on Advanced Marketing, Vol. 1, 2017, pp.16-26. Sri Lanka.
Hensman, G. H., and Kumaradeepan .V (2015). Impact of Philanthropic & Ethical Responsibility on Customer Satisfaction in State Commercial Banks in Jaffna District. International conference on Banking, Finance, Business &Technology, India.
Hensman, G. H., and Kumaradeepan, V. (2015). Impact of Corporate Social Responsibility on Customer Satisfaction in state commercial banks in Jaffna District. International Research Symposium, Rajarata University of Sri Lanka.
Kurunathan, D., and Hensman, G. H., (2014). The Impact of Promotional Mix Elements on Brand Equity: Banking Sector in Jaffna Peninsula. Jaffna University International Conference, Sri Lanka.
Awards
- Best Research Paper award for the paper titled “Towards Sustainable Consumption Behaviour in Sri Lanka: An Environmental Perspective Study” in ICBI’22 (International Conference on Business and Information), University of Kelaniya
- Thurairajah Gold Medal for the All-Round Performance at the Faculty Level of the Faculty of Management Studies & Commerce -2015
- Somaskanda Emeritus Principal Sangarapillai Veerasingam Memorial Scholarship awarded for being the Best Student in Marketing -2013
- University prize for the Best Performance at the fourth examination in Business Administration -2013
- Gold Medal for Best All-Round Student of the college , J/Chundikuli Girls’ College, 2009
- Best Research Paper award for the paper titled “Impact of Philanthropic & Ethical Responsibility on Customer Satisfaction in State Commercial Banks in Jaffna District” in IBFBT’15 (International conference on Banking, Finance, Business &Technology)
Scholarships
- Representative of University of Jaffna at the JENESYS 2.0 Programme held in Japan, March 2014
- Representative of University of Jaffna at the ISFiT 2015 held in Norway, February 2015
Research Grants
University Research Grant 2019
- Member of Publicity Committee of ICCM 2019 & 2021
- Member of Cultural Committee of ICCM 2019 & 2021
- Member of Welcome Committee of ICCM 2021
- Participated in Trade Facilitation Training Program conducted by World Trade Organisation, March 2018
- Training programme on Introduction of SCP resource pack to tertiary/university education sector conducted by Ministry of Mahaweli Development and Environment (MoMDE), December 2018
- Participated in a workshop on “Structural Equation Modeling (with AMOS) for Quantitative Research” conducted by NCAS, June 2018
- Participated in a workshop on “Research Indicators, Scholarly Publications and Research Management” organized by the Library of UvaWellassa University of Sri Lanka, February 2019.
- Participated In a workshop on “Smart PLS” conducted by SDC University of Jaffna, July 2019
- Participated in a workshop on “Counselling and Psychosocial Support” organized by Staff Development Centre, UOJ, July 10, 2019
- Participated in two days symposium on “Empowering Communities to Address Violence against Women and Girls”, July 19 & 20, 2019.
- Participated in the workshop on “Counselling and Psychosocial Support–II” organized by Staff Development Centre, UOJ, November 20, 2019
- Participated in a networking session on “Horizon 2020: EU’s Research and Innovation Programme” organized by the International Collaboration Unit of the university and Delegation of the EU to Sri Lanka, October 23, 2019.
- Participated in the “Workshop on Peace Education”, August 2019.
- Participated in OBE-SCL approach to all academic workshop, March 02, 2020
- Participated in a webinar on “Triangulation Approaches in Research” organized by SLIM, July 31, 2020.
- Participated in a webinar on “How to improve article acceptance rate and publish quicker” organized by International Journal of Accounting and Business Finance (IJABF), Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka in collaboration with Emerald Publishing, India, August 28, 2020.
- Participated in a webinar on “Systematic Literature Review” organized by SAGE, November 10, 2020.