Under the guidance of Dr. (Mrs.) D. Sangarathas, third-year Marketing students from the University of Jaffna organized a digital marketing workshop for MSMEs in Northern Sri Lanka on August 21, 2024. In collaboration with the Asia Chartered Institute of Digital Marketing (ACIDM), the “SME Scaling Solutions” workshop aimed to boost digital marketing skills among local businesses. With expert insights from Mr. Sriskanthan Sharangan, the event helped eight MSMEs enhance their digital presence, showcasing a successful blend of academic knowledge and practical application.
