Dr.S.Rajumesh
B.B.A (Hons), Dip. in PA, MBA(COL), Ph.D (China)
Senior Lecturer Gr. I
0212220379
rajumesh@univ.jfn.ac.lk
Research Interests:
Marketing, Branding, Consumer Behaviour, Service Quality, Green Marketing, Artificial Intelligence
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
- PhD (Huazhong University of Science and Technology, China
- MBA (University of Colombo)
- PGD (University of Jaffna)
- BBA (University of Jaffna)
Seminars and Workshops
- Conducted a Seminar on Training and development for Cooperative staffs organized by Cooperative society, Jaffna, Sri Lanka ( 2007)
- Conducted a seminar on Time management for the teachers of J/Stanely College of Jaffna (2008)
- Conducted a workshop on Communication skills to the staff of Santhikam, Jaffna (2008)
- Conducted a workshop for young leaders on Highly Effective People organized by UNDP (2010)
- Conducted a workshop on 5s implementation to the Staff of ASTP, Jaffna (2010)
- Conducted a Seminar on Productivity for Management Trainees at Devisional Secretariat, Nallur, (2011)
- Conducted a workshop on Personality development for staff, Telecom Jaffna 2014.
- Conducted a workshop on sales management to the employees of Co-operative Society, Jaffna (2014)
- Conducted a workshop on External Sales Management for External Staff of Telecom 2015
- Conducted a workshop on team management, communication and Networking for young leadership programme conducted by UNDP in Mannar, Kilinonchi, Mullaitivu, and Jaffna. 2015, and 2016
- Conducted a workshop on Career Guidance to the Students of Advanced Technological Institute, Jaffna (2015)
- Conducted a workshop on Marketing Skills to the selected farmers in Mullaitivu District (2016)
- Conducted a workshop on capacity development for Citizen Voice and Action conducted by World Vision in July 2016
- Resource person for Capacity development Programme (Residential) for the Business Studies Teachers (Tamil Medium) 24th Novembers 2016
- Resource Person to provide training to the Security officers of the University of Jaffna organized by the Staff Development Centre of the University of Jaffna.
- Resource person for the workshop on “Dairy Business Management” for small-scale dairy farmers, Milk traders, Transporters and Processors from 27th of June to 29th of June 2016 in Mullaithivu District.
- Resource person for the seminar on “Relationship building earning trust, respect and Leading” at Sri Lanka Institute of Advanced Technological Education 14th March, 2016.
- Resource Person for the seminar on “Developing personality” for the newcomers on the Orientation Programme for Law students at the Faculty of Arts.
- Resource person for Capacity Development Programme (Residential) for the Business Studies Teachers who teach for G.C.E. (A/L) students in Norther, Western and Central Provinces on 24th November 2016 at Colombo organized by Ministry of Education.
- Resource person for the Hands – on training on SPSS packages for final year students to enhance their research capabilities which enable them to do their final year research work effectively on 29.01.2018
- Resource person for the Awareness programme for G.C.E (O/L) Business and Accounting Studies Teachers (Tamil Medium) at CETRAC from 25.09.2018 to 26.09.2018 organized by the Ministry of Education.
- Resource person at Business Studies Workshop for G.C.E. (A/L) Teachers of Northern Province on 20th and 21st June, 2018 organized by the Provincial Department of Education, Northern Province.
- Resource person at Business Studies Workshop for G.C.E. (A/L) Teachers of Western Province on 30th and 31st July, 2018 organized by the Ministry of Education.
- Resource person at Business Studies Workshop for G.C.E. (A/L) Teachers of Uva, Central and Western Province on 10h and 11th July, 2018 organized by the Ministry of Education.
- Resource person for the talk on “Employment and Career Essentials” for the orientation programme of the first year students of the Faculty of Management Studies and Commerce, University of Jaffna on 3rd of May 2018.
- Resource person for the talk on “Highly Effective People” to the Students of College of Technology Jaffna.
- Resource person for making awareness about Commerce Education to the School Students, Senguntha Hindu College on July 2018
- Resource person for a talk on “Commerce Education” to the Students of the J/ Urumpirai Hindu College, on July 2018
- Resource person for the talk on “Commerce Education and its Roles in Society” to the Students of J/Kanagaratnam MMV,Jaffna on July 2018
- Resource person at Business Studies Workshop for G.C.E. (A/L) Teachers of Northern Province on 18th and 19th October, 2019 organized by the Provincial Department of Education, Northern Province.
- Resource person at Business Studies Workshop for G.C.E. (A/L) Teachers of Eastern Province on 11th and 12th March, 2019 organized by the Ministry of Education.
- Resource person for the talk on “Employment and Career Essentials” for the orientation programme of the first year students of the Faculty of Management Studies and Commerce, University of Jaffna, January, 2019
- Resource person for the talk on “Gender Equity and Equality” at the Orientation Programme of the first year students of the Faculty of Management Studies and Commerce, University of Jaffna, January 2019.
- Resource person for the talk on “Highly Effective People” to the Students of Faculty of Arts, January 16, 2019.
- Resource person for the talk on “Commerce Education and its Roles in Society” to the Students of J/Kanagaratnam MMV, Jaffna on July 2019
- Resource person for the talk on “Importance of Commerce Education” to the Students of J/Jaffna Hindu Ladies’ College, Jaffna on July 2019
- Resource person for the workshop on Gender Equity and Equality and Gender Based Violence and Ragging for the Staff members of the University of Jaffna on 14th November, 2019.
- Resource person for the workshop on Gender Equity and Equality for the Students of Faculty of Arts on 01st of November 2019.
- Resource person for the talk on “Employment and Career Essentials Understanding” for the orientation programme of the first-year students of the Faculty of Management Studies and Commerce, University of Jaffna, 12th February 2020
- Resource person for the Sensitization Programme for Students on GEE and Prevention of SGBV in Higher Educational Institutes organized by Education Research Committee of Center for Gender Equity & Equality, University of Jaffna in Collaboration with the Staff Development Center, Vavuniya Campus, University of Jaffna on January, 29,2020.
- Resource person for the talk on “Gender Equity and Equality” at the Orientation Programme of the first-year students of the Faculty of Management Studies and Commerce, University of Jaffna, 14th February 2020.
- Resource person for the Orientation Training Programme for Graduates (Management Package) at Mullaitivu Center on 23.09.2020
- Resource person for the Orientation Training Programme for Graduates (Management Package) at Kopay Center on 28.09.2020
- Resource person to conduct a lecture series on “Information System” for Business Studies Students (A/L) organized by National Institute of Education and Sri Lanka Rupavahini, August, 2020.
Teaching
- Marketing Management
- Management Information System
- Research Methodology
- Services Marketing
- Customer Relationship Management
- Consumer Behaviour
- Principles of Management
- Human Resource Management
- Human Resource Development
Interfaculty Teaching
- Business Management – Faculty of Science
- Pharmaceutical Administration and Marketing- Faculty of Allied Health Sciences
- Business Management- Faculty of Arts
- Marketing Management- Faculty of Arts
- Service Marketing- Faculty of Business Studies
Postgraduate Teaching
- Marketing Management
- Customer Relationship Management
- Principles of Management
- Consumer Psychology
Admin Roles
- Served as a Member of the Digital Transformation Committee of Management Studies and Commerce from September 10, 2020 to September 9, 2023.
- Joint Editor, Faculty News Letter, Faculty of Management Studies and Commerce
- Associate Editor of the Journal of Business Studies
- Director, Student Welfare, University of Jaffna
- Course Coordinator for Diploma in Marketing Management
- Alumni Officer, University of Jaffna
- Director for Career Guidance Office (Part Time)
- Student Counsellor, University of Jaffna.
- Post of Senior Treasurer of the Management Studies & Commerce Students Union for two years
- Coordinator, Master of Business Administration Programme
- Director, Student welfare
- Chairman of Inquiry to inquire into the incident took place at the Faculty of Arts
- Chairman of Annual Board of Survey – 2009 & 2010 at Dean’s Office, Lecture Hall and Common Room in 2011.
- Coordinator for the Orientation Programme for the new students in the Faculty of Management Studies and Commerce in 2015.
- Senior Treasurer of the Management Studies and Commerce Students’ Union.
- Member of the Convocation Committee for Environmental Facilitation in 2014.
- Member of the Evaluation panel of Industrial visit under QIG/BBA Study Programme/R1/W1 at the Faculty of Management Studies and Commerce in 2014.
- Member of the Technical Evaluation Committee- Educational Software & Books GIG/BBA Study Programme/R1/W1 2014
- Member of the Technical Evaluation for procurement of E-Views Software- HETC/GIG/JFN/BBA/GOODS/2014-12
- Member of Technical Evaluation Committee for Networking- GIG/BBA Study Programme/R1/W1 2015
- Member of Technical Evaluation for Procurement of Networking (Procurement No: HETC/GIG/JFN/BBA./WORKS/ 2015(02)
- Member of GIG/BBA Study Programme/R1/W1- Pre-Technical Evaluation for Multimedia projector, Multimedia Screen, External Hard Disk & Wireless Access Point (RIP Ref. No :HETC/GIG/JFN/BBA/GOODS/2015-18)
- Member of the Confirmation Board – Post of Office Machine Operator Grade II, University of Jaffna. 2011
- Contributed to the preparation of the Corporate Plan of the University of Jaffna during the period of 2009-2010
- Contributed to prepare the Self Evaluation Report of the University in 2010.
- Trained counselor
- person in charge for Innovative and Healthy Practices to write the Programme Review of the Faculty of Management Studies and Commerce.
- Performed cover up duties of the Head of the Department of Marketing in different dates
- Lecturer in Charge for Contemporary Management, Marketing Management, Customer Relationship Management of the Post Graduate Diploma leading to Master of Business Administration.
- A member of Education and Research Committee for the Center for Gender Equity & Equality, University of Jaffna in 2017
- Representative to the Senate from the Faculty of Management Studies and Commerce with effect from 16.11.2018 to. 15.11.2021
- Representative of the Senate to the Campus Board- Vavuniya Campus with effect from 14.11.2018 for three years.
- A member of the IQAC of the Faculty of Management Studies and Commerce
- Person In-charge for Collecting evidence of Criterion 08 of the self-evaluation report for the Faculty of Management Studies and Commerce
- A writer of the Self Evaluation Report for Programme Review of the Faculty of Management Studies and Commerce
- A member of the Sponsoring Committee for the 4th Jaffna University International Research Conference- JUICe 2018
- A member of the curriculum revision committee for the MSc in Health Management.
- Committee Member for Diploma in Management Curriculum Development, Faculty of Management Studies and Commerce, University of Jaffna.
- Chairman of the Academic Students Counseling Committee of the Faculty of Management Studies and Commerce University of Jaffna.
- A member of Research Committee, Faculty of Management Studies and Commerce.
- A member (Web master) of the Web Committee of the Faculty of Management Studies and Commerce, University of Jaffna.
- A member of the Strategic Plan Committee of the Faculty of Management Studies and Commerce, University of Jaffna.
- A member of the Industrial Liaison Cell Committee of the Faculty of Management Studies and Commerce, University of Jaffna.
- A member of the Scholarship, Prizes and Award Committee of the Faculty of Management Studies and Commerce, University of Jaffna.
- A member of the Center for Gender Equity and Equality (CGEE), University of Jaffna
Research & Publications
Refereed Journal Publications
- Rajumesh, S. (2023). Promoting sustainable and human-centric industry 5.0: a thematic analysis of emerging research topics and opportunities. Journal of Business and Socio-economic Development.
- Pratheepkanth, P. and Rajumesh, S. (2022) Does Corporate Governance Matter for Audit Quality? Evidence from Sri Lanka. Management and Accounting Review. 22(2): 191-210
- Herath, P. and Rajumesh, S. (2022) Green Supply Chain Management and Organizational Performance: A Study of Sri Lankan Apparel Manufacturing Organizations. Management Research and Practice. 14(4): 19-36.
- Sathana V., Velnampy T., Rajumesh S. (2021) Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs). In: Dhiman S., Samaratunge R. (eds) New Horizons in Management, Leadership and Sustainability. Future of Business and Finance. Springer, Cham.https://doi.org/10.1007/978-3-030-62171-1_4
- Sathana, V., Velnampy, T., & Rajumesh, S. (2019). The effect of competitive and green marketing strategy on development of SMEs. Journal of Business Studies, 6(1), 1–21. DOI: http://doi.org/10.4038/jbs.v6i1.39
- Vaikunthavasan, S., Velnampy, T., & Rajumesh, S. (2016). Challenges and opportunities associated with development of small and medium enterprises in Jaffna district. Journal of Business Studies, 3(1), 64–83. DOI: http://doi.org/10.4038/jbs.v3i1.32
Research paper presented at the Conference
- Saravanabawan, A., & Rajumesh, S (2010). “Perceived Extrinsic, Intrinsic Rewards and perceived Job performance in Banking Sector Employees in Jaffna District” in Annual research conference organized by University of, Jaffna (2010).Kumaradeepan. V, & Rajumesh, S, (2011). “The impact of Service Responsiveness on Customer Switching in Telecommunication Industry, Jaffna District, Sri Lanka, proceeding of International Conference on Competency Building Strategies in Business & Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rdof September, 2011, Volume: 01, pp- 414-416
- Sritharan, V., & Rajumesh, S. (2011) An Investigation of Customer Satisfaction Determinants: An Emprical Study in Jaffna District Private Banking Sector. proceeding of International Conference on Competency Building Strategies in Business & Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rd of September, 2011, Volume: 03, pp- 63-73
- Rajumesh, S., Kumaradeepan, V., Sivanenthira, S., (2015) The Impact Of Creativity On Customer Satisfaction And Brand Loyalty: Special Reference to Mobile Markets in Jaffna, 6th International Conference on Banking, Finance, and Business Technology for Sustaining Economic Development in Global Market, 9th & 10th October 2015.
- Rajumesh, S., Kumaradeepan, V., Sivanenthira, S., (2015) Marketing Channel Strategy in Emerging Rural Value Market: Special Reference to Jaffna Rural Area, 6th International Conference on Banking, Finance, and Business Technology for Sustaining Economic Development in Global Market, 9th & 10th October 2015.
- Kumaradeepan. V, Rajumesh, S, (2011). “The impact of CRM on Customer Satisfaction- A Case study of Commercial Banks of Jaffna, Sri Lanka, proceeding of International Conference on Leading Beyond Horizen: Engaging Future, Annamalai University, India, 28th to 30th of July, 2011, pp- 368
- Sivany, S., Ratnam, E., Sivarajah, K., Karunanithy, M., Rajumesh, S., Sivesan, S., Santhana, V., Kumaratheepan, V., Sivanenthira, S., & Dilogini K. (2015), Role of Marketing Department of a University in Boosting Micro Marketers in an Unethical Business Environment, 2nd International Conference on Contemporary Management (ICCM)- Full paper presented and published in third proceedings, ISSN- 2448-9883, Page No. 930-946.
- Kumaradeepan, V., & Rajumesh, S. (2011) The Impact of Empathy of Service Provider on Customer Switching in Telecommunication Industry in Jaffna District, Sri Lanka. Competency Building Strategies in Business and Technology, Vol III.
- Sathana, V., Velnampy, T., & Rajumesh, S. (2017), Marketing Strategy of SMEs in Post War Market: A Conceptual Framework, Proceeding of the International Conference on Advance Marketing, Vol. 1, 2017, pp. 27-37
- Sathana, V., Velnampy, T. and Rajumesh, S. (2018). Development through Competitive and Green Marketing Strategy: Manufacturing SMEs, operating in Jaffna District. 15th International Conference on Business Management- 2018
- Sathana, V., Velnampy, T. and Rajumesh, S (2018). Factors determining the development of SMEs in Jaffna District, 2ndResearch conference on Business studies. Faculty of Business studies, Vavuniya Campus of the University of Jaffna, 2018.
- Menakan, N,. and Rajumesh, S. (2019). An Empirical Investigation on Product Innovation and Its Impact on Customer Satisfaction: Evidence from Samsung Mobile Phone Users In Jaffna Peninsula, 5th International Conference on Contemporary Management ICCM-2019. Faculty of Management Studies and Commerce, University of Jaffna.
- Saravanabawan, A., Sivanathan, K. and Rajumesh, S. (2019) Examining The Determinants Of The Performance Of Family Owned Business: A Case Of Colombo District In Sri Lanka, at the International Journal of Arts & Sciences’ (IJAS) American Canadian Conference for Academic Disciplines which will be held at McGill University, 410 Sherbrooke Street West, Montreal (5 to 8 June 2019) and Ryerson University’s International Learning Center at 240 Jarvis Street, Toronto (11 to 14 June 2019).
- Sathana, V., Velnampy, T., and Rajumeshs, S., (2019), Innovative Marketing Strategy for (MSMEs): Scale Development and Validation, 10th International Conference on Business and information, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.
- Sathana, V., Velnampy, T., and Rajumeshs, S., (2019), Role of innovative marketing strategy for success of micro, small and medium enterprises(MSMEs), 16th international Conference on Business Management, Monash University Australia, Pg 114
- Sathana, V. Velnampy, T., and Rajumesh, S., (2018), Factors determining the development of SMEs in Jaffna District, 2nd Research conference on Business studies. Faculty of Business studies, Vavuniya Campus of the University of Jaffna
- Rajumesh, S. (2019) Sustainable Marketing, 26th Annual Scientific Sessions of the Jaffna Science Association, held on 31st July,1 & 2, August 2019.
Awards & Grants
Chinese Government Scholarship offered by the Chinese Scholarship Council to study PhD in China in 2011
Activities
- I served as a resource person in an event organized by the Bank of Ceylon Super Grade Branch-I, Jaffna. The event aimed to raise awareness among business communities in Jaffna on the topic “Will Sri Lanka recover from the economic downturn?” and took place on 16.02.2023.
- Participated as a resource person to have a session on Productivity Techniques on 09.10.2022 for the capacity building programme of Class III Officers of the Sri Lanka Teacher Educator Service at Jaffna National College of Education.
- Participated as a Guest speaker at the 11th International Symposium on Managing Contemporary issues for Sustainable future through Multidisciplinary Research at South Eastern University of Sri Lanka on 04.05.2023
- Participated as a resource person to deliver the lectures to Youth Leadership Programme -2022/2023 organized by the University of Vavuniya from 11.02.2023 to 08.06.2023
- I served as a resource person in an event organized by the Bank of Ceylon, Mallakam Branch, Jaffna in the event of “Tea with BoC”. The event aimed to raise awareness among business communities and took place on 16.02.2023.
- I participated as a resource person in the workshop organized by the Ministry of Education for a Training of Trainers (TOT) workshop. This event focused on selected teachers instructing the subject of Business and Accounting Studies in Tamil Medium for the G.C.E (Ordinary Level) across all provinces. The workshop took place on 25th and 26th September 2023.
- I participated as a resource person in the workshop organized by the Ministry of Education for a Training of Trainers (TOT) workshop. This event focused on selected teachers instructing the subject of Business Studies in Tamil Medium for the G.C.E (Advance Level) across all provinces. The workshop took place on 14th and 15th September 2023.
- I participated as a resource person in the workshop organized by the National Institute of Education for the capacity-building program designed for G.C.E (A/L) Business Studies Teachers. The workshop was held on the 21st and 22nd of November 2023.
- I served as a resource person in the seminar organized by the Bank of Ceylon, Second Branch, Jaffna, with the theme “How will business opportunities unfold in the future amid the uncertain economy?” The seminar took place on 20.04.2023.
- I served as a resource person to successfully hold the session on Productivity Techniques on 09.0.2022
- I served as the panel of reviewers of ICME-2023 of University of Ruhuna, by reviewing the paper titled “Online Re-purchase Intention of Apparel Products: The Mediation Role of E-Loyalty Among Millennials in Sri Lanka”.
- I served as a member of review panel at the 7th CIPM International Research Symposium (Hybrid) 2023 “Transforming the Future of work” conducted by Charted Institute of Personnel Management Sri Lankan on 25th and 26th May, 2023.
- Chief Editor of the Proceedings of the 2nd International Conference on Contemporary Management- ICCM 2015
- Action Committee member of the 2nd International Conference on Contemporary Management- ICCM 2015
- Convener of the 3rd International Conference on Contemporary Management- ICCM 2016
- Action Committee member of the 3rd International Conference on Contemporary Management- ICCM 2016
- Member of Editorial Committee of Reviewer of the 4th International Conference on Contemporary Management
- ICCM 2017
- Member of Decoration and Hall arrangement Committee of the 4th International Conference on Contemporary
- Management- ICCM 2017
- Member of the Session Programme Committee of the 4th International Conference on Contemporary Management-
- ICCM 2017
- Member of the Evaluation of Research Proposal of Mrs. Sathana Vaikunthavasan 2016
- Member of the Logistic Committee of the Annual Research Conference (ARC-2010), University of Jaffna.
- Faculty Representative to the committee of the Jaffna University International Research Conference-2016
Reviewer
- Reviewer of the research papers for the 9th Applied Science, Business & Industrial Research Symposium (ASBIRES)-2017, Wayamba University of Sri Lanka.
- Reviewer of the research papers for the Research Conference on Business Studies (RCBS-2016), Faculty of Business Studies,
- Vavuniya Campus, University of Jaffna.
- Reviewer of the research papers for the Jaffna University International Research Conference (JUICE-2016),
- Reviewer of the research paper for the 3rd International Conference on Contemporary Management (ICCM 2016),
- University of Jaffna.
- Reviewer of the research paper for the 8th Applied Science, Business & Industrial Research Symposium 2016,
- Wayamba University of Sri lanka.
- Reviewer of the research paper for the 3rd International Research Symposium (IRSyRUSL, 2015), Rajarata University of
- Sri Lanka.
- Reviewer of the 2nd International Conference on Contemporary Management (ICCM 2015), University of Jaffna.
- Reviewer of the Students’ Research Symposium -2015, Faculty of Management Studies and Commerce, University of Jaffna.
- Reviewer of the Jaffna University International Research Conference (JUICE-2014), University of Jaffna.
- Chairperson to the Marketing Management tack of RCBS-2016, Vavuniya Campus, University of Jaffna.
- Chairperson to the “Business Studies Student Forum-2015”, Faculty of Business Studies, Vavuniya Campus, University of Jaffna.
- Session Chair in the session of Marketing, Supply Chain Management, Operations and TQM in the Their
- International Research Symposium, Rajarata University of Sri Lanka.2016
- Chairperson for the technical session of the Students’ Research Symposium -2015 of the Faculty of Management Studies and Commerce, University of Jaffna.