On August 25, 2024, a three-hour digital marketing training session was held for 45 third-year Marketing students from the University of Jaffna, led by Dr. D. Sangarathas. Organized in collaboration with the Asia Chartered Institute of Digital Marketing (ACIDM) at their Jaffna Training Centre, the session covered essential topics like SEO and SERPs. This hands-on training underscored the value of industry-academic partnerships, enhancing students’ practical knowledge and skills in digital marketing.






